Consumer Electronics, Engagement and Marketing

Why retail media has become the next big tool in performance marketing

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing

Marketing Social Media Advertising Consumer Electronics

Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

MARCH 21, 2024

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.

Marketing

Marketing Engagement Consumer Electronics Planning

From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

FEBRUARY 29, 2024

Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand.

Concept

Concept Consumer Design Consumer Electronics

Webinars

Turn Payments Into Personalization: Unlock the Value of Transaction Data

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Are Hybrid Trade Shows Here to Stay?

Trade Show Booth Companies - Trade Group

MAY 12, 2022

Hybrid events market their value as saving exhibitors’ shipping and boarding costs while supplying the same quality educational content, industry updates and networking opportunities. Unique to both is the larger than normal space devoted to product demos and increasing use of experiential marketing tactics.

Consumer Electronics

Consumer Electronics Marketing Form Promotion

CES 2024 Dates

Trade Show Booth Companies - Trade Group

JUNE 27, 2023

Las Vegas, NV – The Consumer Electronic Show (CES) will once again return to the captivating Las Vegas Convention Center early next year —the CES 2024 dates January 9th- 12th, 2024. The upcoming CES 2024 edition marks its 57th anniversary, solidifying its position as North America’s premier technology exhibition.

Consumer Electronics

Consumer Electronics Marketing Engagement Consumer

Understanding the consumer of 2021

Inside Retail

JUNE 20, 2021

Confined to their homes, consumers found new ways to spend their time. The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Understanding the consumer of 2021.

Consumer

Consumer Beauty and Health Consumer Electronics Social Media

Activating consumer support for the circular economy, and your brand

Inside Retail

OCTOBER 31, 2022

Up to 80 per cent of consumers say they’ll join in business-led programs that facilitate donating items, buy-back, resale, recycling, and repair programs. consumer-insights. All analysis and views of future market conditions are solely those of the Commonwealth Bank. Harnessing the opportunities.

Consumer

Consumer Consumer Electronics Circulation Engagement

What consumers really think about brands’ social purpose

Inside Retail

APRIL 19, 2022

Our new Consumer Insights report shows that one in three consumers are now more conscious of shopping from purpose-led brands than they were before the pandemic. The majority also engage with content about a brand’s social purpose, higher among younger shoppers. Collaborating with customers is also important.

Consumer

Consumer Beauty and Health Consumer Electronics Engagement

How can department stores pivot ahead of a spending decline?

Inside Retail

FEBRUARY 2, 2023

It’ll be those discretionary categories – [such as] footwear, clothing, accessories and possibly even consumer electronics that will struggle [to] make gains in the market,” Mortimer said. But, he added that it’s a shrinking market. You need to go to market with one of two offers.

Department Stores

Department Stores Consumer Electronics Consumer Shopping

From Hungry Jack’s to Fendi: How brands can leverage the metaverse

Inside Retail

JULY 20, 2022

And retailers and brands are already using the metaverse for a number of sales and marketing purposes. Physical products can be sold with accompanying non-fungible tokens (NFTs), which allow consumers to own a digital version of the product. Last year, Coca-Cola took NFT auctions a step further, into cause-related marketing.

Shopping

Shopping Promotion Consumer Electronics Consumer

Top 10 Marketing Trade Shows

Trade Show Booth Companies - Trade Group

FEBRUARY 29, 2024

In the rapidly evolving and changing marketing world, staying ahead of the curve is not just an advantage—it’s a necessity. That’s where marketing trade shows come into play, serving as epicenters of innovation, networking, learning, and brand growth. Here are the top 10 Marketing Trade Shows you won’t want to miss.

Marketing

Marketing Consumer Electronics Strategy Location

REIMAGINING BUSINESS SPACES: TRADE SHOWS

Trade Show Booth Companies - Trade Group

JANUARY 25, 2022

Large corporations that excel in online markets benefited from the lockdowns and travel restrictions. It depends on two things: Your industry and market level. Suppose you’re not a large corporation or you do not excel in the online market. The recent Consumer Electronics Show (CES) is a good example.

Reimagine

Reimagine Space Consumer Electronics Marketing

REIMAGINING MEETING SPACES: TRADE SHOWS

Trade Show Booth Companies - Trade Group

JANUARY 25, 2022

Large corporations that excel in online markets benefited from the lockdowns and travel restrictions. It depends on two things: Your industry and market level. Suppose you’re not a large corporation or you do not excel in the online market. The recent Consumer Electronics Show (CES) is a good example.

Reimagine

Reimagine Space Consumer Electronics Marketing

The Lexicon welcomes host of new occupiers amid action-packed summer events programme

Retail Focus

OCTOBER 10, 2023

Meanwhile, Robert Dyas, which opened at the end of August, occupies a 4,000 sq ft unit providing shoppers with a range of housewares, small electrical appliances, gardening products, kitchenware, DIY, and consumer electronics. Five Guys, the iconic American burger chain, has also opened a 3,500 sq ft outlet on Braccan Walk.

Art

Art Hobbies Consumer Electronics Shopping

How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

MAY 21, 2023

The more brands can see, ‘When I put X in, Y happens’, the more they feel that they’re in control, the more they’re investing in this flywheel, because at some point, it’s proving to be a better use of their finite marketing resource than another platform or another investment,” Waecker said. Everything becomes ad hoc.

Consumer Electronics

Consumer Electronics Promotion Perspective Flow

Create Retail Today

Why retail media has become the next big tool in performance marketing

Creating Buzz For Product Launches Through Experiential Marketing

Webinars

Trending Sources

From Concept to Consumer: The Journey of Device Design, Development, and Retail

Webinars

Are Hybrid Trade Shows Here to Stay?

CES 2024 Dates

Understanding the consumer of 2021

Activating consumer support for the circular economy, and your brand

What consumers really think about brands’ social purpose

How can department stores pivot ahead of a spending decline?

From Hungry Jack’s to Fendi: How brands can leverage the metaverse

Top 10 Marketing Trade Shows

REIMAGINING BUSINESS SPACES: TRADE SHOWS

REIMAGINING MEETING SPACES: TRADE SHOWS

The Lexicon welcomes host of new occupiers amid action-packed summer events programme

How to unlock the power of retail media to boost ad revenue and sales

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