Consumer Consumer Electronics Engagement Marketing 
Inside Retail
JUNE 20, 2021
Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.
Inside Retail
OCTOBER 13, 2021
“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.
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Inside Retail
APRIL 19, 2022
Over the past two years, many Australian consumers have reset their expectations of the brand and customer experience. Having endured the pandemic and moved by escalating social and environmental causes, more consumers want to act for the greater good and expect businesses to follow. The power of purpose. Balancing purpose and profit.
Inside Retail
OCTOBER 31, 2022
Against the backdrop of rising costs, supply chain issues and extreme weather events, more consumers are re-examining their consumption and waste habits. It reveals a window for businesses to lead, educate, and align with consumers to drive the transition from a linear to a circular economy. Consumer education and guidance required.
RetailMinded
MARCH 21, 2024
And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.
Retail Bound
FEBRUARY 29, 2024
Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand. Ideation and design All man-made creations start from a simple concept.
Inside Retail
FEBRUARY 2, 2023
Especially in department stores, where the consumer appetite to spend appears to have fallen so dramatically between November and December? I think consumer spending, certainly in discretionary spending categories, will normalise and soften. But, he added that it’s a shrinking market. But we’ve come a long way.
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