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Casetify’s VP of business strategy on the phone case brand’s US expansion

Inside Retail

Tech accessory juggernaut Casetify is making waves in the American retail landscape via its landmark partnership with consumer electronics giant Best Buy. This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market.

Strategy 130
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Retail at the end of the world: How JB Hi-Fi aims to disrupt the NZ market

Inside Retail

Australian consumer electronics giant JB Hi-Fi announced a major expansion of its New Zealand operations last week , unveiling plans to double its store count in the next three to five years. The group eventually decided to “double down” on the New Zealand market, and invest in building it up as the broader retail market recovered.

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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277
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Ready, set, sale: Why your Black Friday marketing should start now

Inside Retail

We’re also seeing an interesting change in consumer behaviour in the lead-up to Black Friday, with consumers actively choosing to hold back on purchases in anticipation of massive discounts and limited-time offers. Get creative : Invest time in various marketing channels and create content that influences customers.

Marketing 238
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4 Pricing Strategies To Grow Your Retail Business

RetailMinded

So, if you want to grow your retail business, keep these pricing strategies from the get-go: Use CPQ software. The idea behind manufacturer suggested retail price (MSRP), which is the strategy that most consumers are familiar with, is to set a standardized price for products sold across different locations. Dynamic Pricing.

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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. Industry experts predict significant further expansion in the DTC market in the years to come. What lies ahead?

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L’Oréal invests in innovation, Gjosa & sustainability amid record results

Inside Retail

As the world’s largest cosmetics company, it continues to outperform the dynamic global beauty market. L’Oréal presented the Water Saver, a sustainable haircare system for the salon and at-home beauty routine, at the 2021 Consumer Electronics Show, and that same year it was named in Time’s “100 Best Inventions of the Year”.