Consumer Electronics, Marketing and Promotion

Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

MARCH 21, 2024

You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. As the name implies, experiential marketing involves creating an immersive experience for the consumer as a means of creating a deeper personal connection.

Marketing

Marketing Engagement Consumer Electronics Planning

From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

FEBRUARY 29, 2024

Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand.

Concept

Concept Consumer Design Consumer Electronics

Five retailers share their expectations for peak season

Inside Retail

OCTOBER 31, 2022

Every day of trade from Black Friday to Christmas is important, so this year we have segmented our promotional calendar into days, not weeks, during peak. Lovehoney Australasia director Rob Godwin: Toughest hiring market in 19 years. “We We’re expecting an especially strong result in our physical stores.

Gifts

Gifts Consumer Electronics Shopping Promotion

Webinars

Turn Payments Into Personalization: Unlock the Value of Transaction Data

MORE WEBINARS

Singles Day set to end with subdued sales and no fanfare

Inside Retail

NOVEMBER 10, 2022

“While promotional campaigns have kicked off with decent buzz on consumer demand over the past week, we are cautious; spending sentiment is likely to remain soft,” Citi’s Alicia Yap wrote, citing disruptions to economic activity due to Covid curbs and rising job insecurity. per cent to 3.6 per cent and 8.9

Consumer Electronics

Consumer Electronics Consumer Shopping Promotion

Are Hybrid Trade Shows Here to Stay?

Trade Show Booth Companies - Trade Group

MAY 12, 2022

Hybrid events market their value as saving exhibitors’ shipping and boarding costs while supplying the same quality educational content, industry updates and networking opportunities. Hybrid events differ from hybrid trade shows in that the primary purpose is education instead of product promotion.

Consumer Electronics

Consumer Electronics Marketing Form Promotion

BNPL and the growth of digital payments in Apac

Inside Retail

JUNE 29, 2022

While BNPL offerings are mature in Australia and New Zealand, due, in large part to the emergence of Afterpay, countries in South East Asia have new markets with room for incredible growth. It’s no surprise that BNPL has taken off at speed – giving rise to a highly competitive market. . But this could be the tip of the iceberg.

Consumer Electronics

Consumer Electronics Consumer Marketing Planning

Retail appointments for the week

Inside Retail

AUGUST 26, 2021

On Friday, JB Hi-Fi Group CEO Richard Murray officially left the consumer electronics company, where he has held various roles for the past 18 years, to lead Solomon Lew’s Premier Retail business; Terry Smart, previously managing director of The Good Guys and CEO of JB Hi-Fi, took over the top position.

Consumer Electronics

Consumer Electronics Management Fashion Advertising

How can department stores pivot ahead of a spending decline?

Inside Retail

FEBRUARY 2, 2023

It’ll be those discretionary categories – [such as] footwear, clothing, accessories and possibly even consumer electronics that will struggle [to] make gains in the market,” Mortimer said. But, he added that it’s a shrinking market. You need to go to market with one of two offers.

Department Stores

Department Stores Consumer Electronics Consumer Shopping

From Hungry Jack’s to Fendi: How brands can leverage the metaverse

Inside Retail

JULY 20, 2022

And retailers and brands are already using the metaverse for a number of sales and marketing purposes. Physical products can be sold with accompanying non-fungible tokens (NFTs), which allow consumers to own a digital version of the product. Last year, Coca-Cola took NFT auctions a step further, into cause-related marketing.

Shopping

Shopping Promotion Consumer Electronics Consumer

Attracting, winning, and retaining a new breed of value-driven consumer

Inside Retail

OCTOBER 9, 2023

Looking closer at consumer behaviours confirms a broad shift in shopping choices and heightened customer experience expectations. For example, the research shows that 73 per cent of consumers are using promotional codes, cashback offers and rewards to make their dollar go further, and 66 per cent are doing more research before purchasing.

Consumer

Consumer Beauty and Health Consumer Electronics Accessories

REIMAGINING BUSINESS SPACES: TRADE SHOWS

Trade Show Booth Companies - Trade Group

JANUARY 25, 2022

Large corporations that excel in online markets benefited from the lockdowns and travel restrictions. It depends on two things: Your industry and market level. Suppose you’re not a large corporation or you do not excel in the online market. The recent Consumer Electronics Show (CES) is a good example.

Reimagine

Reimagine Space Consumer Electronics Marketing

REIMAGINING MEETING SPACES: TRADE SHOWS

Trade Show Booth Companies - Trade Group

JANUARY 25, 2022

Large corporations that excel in online markets benefited from the lockdowns and travel restrictions. It depends on two things: Your industry and market level. Suppose you’re not a large corporation or you do not excel in the online market. The recent Consumer Electronics Show (CES) is a good example.

Reimagine

Reimagine Space Consumer Electronics Marketing

Is It Worth Going to a Trade Show?

Trade Show Booth Companies - Trade Group

MAY 19, 2022

Here’s a list of some of the largest shows along with the industry they represent: World of Concrete (building & manufacturing) Consumer Electronics Show (consumer tech) National Auto Dealer’s Association (automotive) Black Hat USA (cybersecurity) Maintenance, Repair and Operations Americas (aerospace). ??

Consumer Electronics

Consumer Electronics Outdoor Management Space

How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

MAY 21, 2023

In the classic world, that was everything from shelf-wobblers to end-caps to promotions. In the new world, that might look like targeted club-card promotions that are linked to a customer displaying a certain level of intent,” Waecker said. What are the key factors of a successful retail media network? Everything becomes ad hoc.

Consumer Electronics

Consumer Electronics Promotion Perspective Flow

What Display Type Do I Need?

Creative Displays Now

MARCH 30, 2021

Their size makes them more visible and excellent for promoting brand awareness and impulse purchases. Consumer electronics. Because they’re small and have a prominent location, counter displays are a cost-effective way to promote products. They’re great for new products, current promotions and featured items.

Display

Display Beauty and Health Location Promotion

Create Retail Today

Creating Buzz For Product Launches Through Experiential Marketing

From Concept to Consumer: The Journey of Device Design, Development, and Retail

Webinars

Trending Sources

Five retailers share their expectations for peak season

Webinars

Singles Day set to end with subdued sales and no fanfare

Are Hybrid Trade Shows Here to Stay?

BNPL and the growth of digital payments in Apac

Retail appointments for the week

How can department stores pivot ahead of a spending decline?

From Hungry Jack’s to Fendi: How brands can leverage the metaverse

Attracting, winning, and retaining a new breed of value-driven consumer

REIMAGINING BUSINESS SPACES: TRADE SHOWS

REIMAGINING MEETING SPACES: TRADE SHOWS

Is It Worth Going to a Trade Show?

How to unlock the power of retail media to boost ad revenue and sales

What Display Type Do I Need?

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