Consumer Electronics Marketing Planning Promotion 
RetailMinded
MARCH 21, 2024
You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. In this post, we’ll discuss how your brand can create buzz for product launches with a well-planned and executed experiential campaign.
Inside Retail
OCTOBER 31, 2022
We have been planning our peak season since early this year, so I think we’re well-placed to achieve great results. Every day of trade from Black Friday to Christmas is important, so this year we have segmented our promotional calendar into days, not weeks, during peak. We will be looking to hire Christmas casuals.
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Inside Retail
NOVEMBER 10, 2022
A Bain & Co survey ahead of the event found just 24 per cent of respondents planned to spend more this year. But Citi predicts rival e-commerce giant JD.com, which also holds a Singles Day shopping event, to fare somewhat better as it is strong in consumer electronics and home appliance offerings which are expected to remain popular.
Inside Retail
JUNE 29, 2022
While BNPL offerings are mature in Australia and New Zealand, due, in large part to the emergence of Afterpay, countries in South East Asia have new markets with room for incredible growth. It’s no surprise that BNPL has taken off at speed – giving rise to a highly competitive market. . But this could be the tip of the iceberg.
Trade Show Booth Companies - Trade Group
MAY 12, 2022
Hybrid events market their value as saving exhibitors’ shipping and boarding costs while supplying the same quality educational content, industry updates and networking opportunities. Hybrid events differ from hybrid trade shows in that the primary purpose is education instead of product promotion.
Trade Show Booth Companies - Trade Group
MAY 19, 2022
Here’s a list of some of the largest shows along with the industry they represent: World of Concrete (building & manufacturing) Consumer Electronics Show (consumer tech) National Auto Dealer’s Association (automotive) Black Hat USA (cybersecurity) Maintenance, Repair and Operations Americas (aerospace). ??
Inside Retail
MAY 21, 2023
In the classic world, that was everything from shelf-wobblers to end-caps to promotions. In the new world, that might look like targeted club-card promotions that are linked to a customer displaying a certain level of intent,” Waecker said. What are the key factors of a successful retail media network? Everything becomes ad hoc.
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