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Five retailers share their expectations for peak season

Inside Retail

We have been planning our peak season since early this year, so I think we’re well-placed to achieve great results. Every day of trade from Black Friday to Christmas is important, so this year we have segmented our promotional calendar into days, not weeks, during peak. We will be looking to hire Christmas casuals.

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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. In this post, we’ll discuss how your brand can create buzz for product launches with a well-planned and executed experiential campaign.

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Singles Day set to end with subdued sales and no fanfare

Inside Retail

A Bain & Co survey ahead of the event found just 24 per cent of respondents planned to spend more this year. But Citi predicts rival e-commerce giant JD.com, which also holds a Singles Day shopping event, to fare somewhat better as it is strong in consumer electronics and home appliance offerings which are expected to remain popular.

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Are Hybrid Trade Shows Here to Stay?

Trade Show Booth Companies - Trade Group

When the Consumer Electronics Show (CES) moved entirely to a virtual venue in 2021 , a common complaint from participants was difficulty connecting with industry professionals and prospects. Hybrid events differ from hybrid trade shows in that the primary purpose is education instead of product promotion.

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BNPL and the growth of digital payments in Apac

Inside Retail

Similarly, e-commerce platforms and retailers are looking to garner a slice of the market with their own low or interest-free instalment-based plans and loyalty programs. All these players are promoting BNPL heavily and fueling consumer awareness and adoption. You can now buy makeup on instalment plans with the likes of Sephora.

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10 Tips for Trade Show Attendees

Retail Bound

However, with large events like the Consumer Electronics Show (CES) , The Inspired Home Show , and the National Hardware Show , it can also be overwhelming and exhausting. Research and Plan Ahead Do your research on the exhibitors and products that will be showcased at the tradeshow.

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What to do when waste-conscious consumers expect action

Inside Retail

Commonwealth Bank’s executive manager, consumer and diversified industries, Jerry Macey, says: “People are concerned about the amount of waste and consumption in society, but as more effort, planning and costs are involved, participation tends to decline. Consumers want businesses to make it more convenient to take part.” .

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