RetailMinded

MARCH 21, 2024

You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. As the name implies, experiential marketing involves creating an immersive experience for the consumer as a means of creating a deeper personal connection.

Marketing 52

Marketing Engagement Consumer Electronics Planning 52

Retail Bound

FEBRUARY 29, 2024

Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand.

Concept 52

Concept Consumer Design Consumer Electronics 52

Inside Retail

OCTOBER 9, 2023

Looking closer at consumer behaviours confirms a broad shift in shopping choices and heightened customer experience expectations. For example, the research shows that 73 per cent of consumers are using promotional codes, cashback offers and rewards to make their dollar go further, and 66 per cent are doing more research before purchasing.

Consumer 130

Consumer Beauty and Health Consumer Electronics Accessories 130

Inside Retail

JULY 20, 2022

And retailers and brands are already using the metaverse for a number of sales and marketing purposes. Physical products can be sold with accompanying non-fungible tokens (NFTs), which allow consumers to own a digital version of the product. Last year, Coca-Cola took NFT auctions a step further, into cause-related marketing.

Shopping 130

Shopping Promotion Consumer Electronics Consumer 130

Trade Show Booth Companies - Trade Group

JANUARY 25, 2022

Large corporations that excel in online markets benefited from the lockdowns and travel restrictions. It depends on two things: Your industry and market level. Suppose you’re not a large corporation or you do not excel in the online market. The recent Consumer Electronics Show (CES) is a good example.

Reimagine 52

Reimagine Space Consumer Electronics Marketing 52

Trade Show Booth Companies - Trade Group

JANUARY 25, 2022

Large corporations that excel in online markets benefited from the lockdowns and travel restrictions. It depends on two things: Your industry and market level. Suppose you’re not a large corporation or you do not excel in the online market. The recent Consumer Electronics Show (CES) is a good example.

Reimagine 52

Reimagine Space Consumer Electronics Marketing 52