Inside Retail
OCTOBER 13, 2021
“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.
Inside Retail
OCTOBER 16, 2023
India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. Industry experts predict significant further expansion in the DTC market in the years to come. What lies ahead?
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RetailMinded
MARCH 21, 2024
And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.
Inside Retail
AUGUST 31, 2021
“As increasingly more newcomers enter the consumer electronics market, owning a brand as recognisable as Aiwa would be a tremendous competitive advantage.”
Retail Bound
FEBRUARY 29, 2024
Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand.
Inside Retail
JUNE 20, 2021
Confined to their homes, consumers found new ways to spend their time. The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Have new behaviours become habits?
Inside Retail
OCTOBER 9, 2023
Younger consumers are also more likely to be using social media, mobile apps and seeking video content. In these early stages of finding a product or brand, many consumers value technology that aids relevance and bridges the digital and in-store divide.
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