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How social media filters are designed

Design Week

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. “Everything is new in AR” The scope of social media filters is considerable – Galinari’s work has so far gained more than 400 million impressions across platforms. .

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From Concept to Reality: How PR Can Help Bring Your Live Event to Life

Retail Focus

Let’s discover how hiring an expert on public relations or having a separate PR team before planning a live event can make your concept a reality. Therefore, PR focuses on publishing the event news on all social media platforms. What Type of Events Need PR? And to reach the influencers, you need the help of PR.

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

This is just one example of the brand’s recent efforts to amplify its longstanding commitment to natural skincare, from the launch of a new formulation charter in 2022 to its B Corp certification in February to a new store concept centred on storytelling. “We We do all the right things, but we forgot to talk about it in the past.

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What even is a thought leader? A personal branding expert explains

Inside Retail

Every day, we influence other people in some way shape or form. And publishing content on social media does not automatically equate to being an influencer either. Not everyone can be, or wants to be a thought leader, high-profile influencer or media personality. Truth is there are few really genuine thought leaders.

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What brands can learn from Banana Republic’s successful comeback

Inside Retail

While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era. The new store concept, together with the rebrand and new collection, has positioned Banana Republic as a legacy fashion retailer instead of a generic mall brand.

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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

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What is an ‘everything app’ and why does Elon Musk want to make one?

Inside Retail

Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: “Buying Twitter is an accelerant to creating X, the everything app.” Have other US tech companies tried this?