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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

Marketing 130
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Nat Habit’s clean beauty revolution: from D2C success to offline expansion

Inside Retail

In India’s fast-paced beauty and personal care market, where trends evolve, and consumer needs emerge, Nat Habit stands out as a beacon of authenticity and commitment to natural wellness. When we started, we took it on ourselves to identify and fill the market gap for genuine, chemical-free products.

Expansion 130
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“It’s the next frontier”: Creating Australia’s fastest-growing hair care brand

Inside Retail

Hair care, previously the step-sister to makeup and skincare, is starting to take centre stage as a major beauty category. Positioned as a mass brand, Hairification was conceptualised to fill the gap in the market for efficacious hair growth products with grocery store accessibility and price point.

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The Kind Collective eyes international expansions as organic beauty thrives

Inside Retail

The beauty industry is undergoing a rapid transformation – with many businesses expanding their focus to include sustainability and environmental objectives. With decades of experience in retail she has a strong understanding of what beauty retailers want from their wholesale brands. And big beauty is beginning to get it.

Expansion 130
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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. With international expansion on the horizon, we sat down with founder and CEO Shelley Sullivan to talk through the brand’s journey, as well as what makes it tick.

Expansion 245
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Who is THG, the British group that tried to buy out Adore Beauty?

Inside Retail

Meet The Hut Group (THG), the British e-commerce retailer that made news after a failed attempt to buy out Australia’s Adore Beauty. Adore Beauty is Australia’s number one pureplay online beauty retailer, stocking brands such as Estée Lauder, Bobbi Brown, Huda Beauty and Elf. per cent year over year. cash per share.

Expansion 245
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Meet Naked Sundays the SPF skincare brand that disrupted the sunscreen market

Inside Retail

Australian SPF-first beauty brand Naked Sundays has hit a bullseye with its hard launch into 1030 US retail stores. The global expansion includes the rollout of the brand’s best-selling products and two new ones exclusive to Target US, across almost 1000 stores and an expanded range at Target.com. million locally and US$11.52

Marketing 277