Inside Retail

FEBRUARY 21, 2024

When Australian toothpaste brand Gem first launched in 2020, the oral hygiene market was dominated by major global names like Colgate and Listerine, but the response from consumers shows there was clearly a gap in the market for a disruptor brand. “My Our packaging takes elements from beauty and applies it to oral care.

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Beauty and Health Marketing Social Media Strategy 130

Inside Retail

SEPTEMBER 29, 2023

Skincare reigns supreme in the beauty industry – and for good reason. With increasing consumer awareness, a vital lesson has emerged: daily sunscreen is your skin’s best friend. We also need to ensure our visual communications can stand up to a consumer who has never heard of us.

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Inside Retail

OCTOBER 16, 2023

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. Industry experts predict significant further expansion in the DTC market in the years to come.

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Social Media Beauty and Health Consumer Electronics Consumer 130

Inside Retail

SEPTEMBER 14, 2022

Over the course of the last nine years, coffee-scrub brand Frank Body has become one of the leading skincare brands in Australia, combining an irreverent sense of humour with quality products to reach its target consumer. Climate positive by 2023.

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Inside Retail

NOVEMBER 6, 2023

For the past few months, the beauty industry has been buzzing about the Gen Z-favourite makeup, skincare, and lifestyle brand, Glossier. Especially since Marisa Meltzer’s book, Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier , was released in September. This was about a book.

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Social Media Strategy Consumer Expansion 130

Inside Retail

AUGUST 12, 2021

For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends.

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Strategy Marketing Beauty and Health Social Media 130

Inside Retail

SEPTEMBER 15, 2021

Here, we chat with Dolan about the development process behind her products, the business’ future plans and the rise in female entrepreneurs aiming to break the silence around women’s health. More women are launching their own businesses that aim to normalise traditionally taboo female health issues. Why did you decide to launch Noonie?

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Beauty and Health Social Media Planning Perspective 130

Inside Retail

SEPTEMBER 2, 2021

As any savvy beauty retailer knows, selling customers skincare products is about more than just reducing pores and clearing surface-level blemishes, but boosting their self-esteem, health and wellbeing. Why do you think beauty businesses like Mecca require someone who specialises specifically in skincare education these days?

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Inside Retail

AUGUST 7, 2022

Six months after leaving the eco-friendly online retail business she sold to manufacturing and consumer goods company BWX for $27.9 The brand has a strong social media presence, with around 570,000 followers on Instagram, and is stocked in over 2000 retailers in 60 countries worldwide. We get such great intel from them.”.

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Social Media Apparel Expansion Space 130

Design Middleeast

FEBRUARY 26, 2024

The first time I saw the area, I was blown away by how beautiful it was. From the décor to the presentation of dishes, we’ve created an environment that caters to the social media era, where guests can capture and share their dining experiences. How much do you depend on word of mouth and social media?

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Inside Retail

JULY 26, 2022

For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. The democratisation of beauty. In the 2010s, the narrative around beauty shifted dramatically, beauty became celebratory, more diverse and more personalised.

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Department Stores Advertising Social Media Contrast 277

Inside Retail

OCTOBER 5, 2022

Founded in 2019, Pilgrim is a direct-to-consumer (D2C) beauty and personal care brand in India that combines native beauty traditions from around the world with the wanderlust spirit of a modern millennial. The brand is devoted to “clean beauty” and strictly against animal testing. Hence, the name: Pilgrim.

Beauty and Health 130

Beauty and Health Social Media Consumer Marketing 130

Inside Retail

JULY 4, 2023

Started by Ami Bateman and Sian Murray in 2020, Pleasant State is a direct-to-consumer home care brand that aims to change the way consumers approach cleaning. million crowdfunding raise to fuel its retail expansion and launch into overseas markets. I saw this as an opportunity that didn’t exist in Australia.

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Consumer Strategy Management Perspective 130

Inside Retail

NOVEMBER 18, 2021

Much of this growth is now being fuelled by the implementation of new technology on a massive scale, including live streaming, LED and holographic display technology, autonomous vehicle technologies, augmented reality and the integration of the social ranking system into the algorithms that influence consumer behaviour.

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Marketing Beauty and Health Social Media Consumer 130

Inside Retail

SEPTEMBER 11, 2021

Consumers don’t buy into a product; they buy into the brand. Even before the pandemic, the farm-to-fork and paddock-to plate-movements were gaining momentum, with people wanting to be educated on what they are consuming and using. This enables brands to test the appetite and “brand fit” for that market through targeted consumer demand.

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Strategy Food & Beverages Beauty and Health Social Media 130