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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. With international expansion on the horizon, we sat down with founder and CEO Shelley Sullivan to talk through the brand’s journey, as well as what makes it tick.

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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Wellness has become a priority for people in the wake of the pandemic as evidenced by the surge in demand for health and well-being products, which is projected to reach $5.2 Priceline is another Australian pharmacy that has increased its foothold in the beauty and wellness space under the ownership of retail conglomerate Wesfarmers.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. The democratisation of beauty. In the 2010s, the narrative around beauty shifted dramatically, beauty became celebratory, more diverse and more personalised.

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Why the “stars are aligning” for a successful return of Marc Jacobs Beauty

Inside Retail

American fashion designer Marc Jacobs first launched his eponymous beauty brand in 2013, making more than 120 products available for purchase in select Marc Jacobs stores and at Sephora. ” Now, the brand has announced that it is officially being revived through a partnership with French-American multinational beauty company Coty.

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“Sold out within the hour”: Inside MCoBeauty’s 48-hour pop-up store

Inside Retail

Australian luxe-for-less beauty brand MCoBeauty has launched its first major physical space in Australia, but there’s a catch: it’s only open for 48 hours. According to MCoBeauty founder Shelley Sullivan, the brand has toyed with physical spaces before, but the House of Beauty is its first “wow moment” in the bricks-and-mortar world.

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How beauty brands are powering growth on Tiktok

Inside Retail

While TikTok may be able to market just about anything, its robust community of makeup and skincare aficionados has rendered the platform a particularly valuable channel for beauty brands, with some of the industry’s buzziest names owing much of their success to TikTok hype. Campaigns aren’t the only ingredient in e.l.f.’s

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Indian vegan beauty brand Pilgrim reveals what’s next after raising US$1.6m

Inside Retail

Founded in 2019, Pilgrim is a direct-to-consumer (D2C) beauty and personal care brand in India that combines native beauty traditions from around the world with the wanderlust spirit of a modern millennial. The brand is devoted to “clean beauty” and strictly against animal testing. Hence, the name: Pilgrim. Ramping up sales.