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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. As Bertha explained, Liquid Death sticks out in the market for a number of reasons, from its unique packaging to its ability to focus on sustainability.

Strategy 130
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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. The opportunity then came up to make merchandise for this player that I created, which sold really well. It’s a rambling story, but now I basically create merchandise for this club I made up.

Apparel 130
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6 Areas you Need to Get Right in Your Footwear and Apparel Stores

Compliantia

This is particularly true for footwear and apparel retailers. Research cited by RetailDive indicates that consumer spending on goods like apparel, accessories, and footwear declined by 15.7% That’s why if you’re an apparel and footwear retailer, it’s more important than ever to craft a strong retail strategy and execute it flawlessly.

Apparel 94
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Levi’s GM for Southeast Asia explains why the region “holds immense potential”

Inside Retail

This includes the Levi’s Tailor Shop, an embodiment of craftsmanship where denim aficionados can breathe life into their apparel through bespoke touches of embroidery, patches, and fabric panelling. The region holds immense potential, with its vibrant markets and growing consumer base of young millennials and Gen Z shoppers.

Apparel 147
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Is Woolworths leading industry change by not stocking Australia Day merch?

Inside Retail

Woolworths Group’s announcement earlier this month that it will no longer sell Australia Day-themed merchandise for the upcoming national holiday due to “a decline in demand” has been met with praise by supporters and calls for a boycott by critics.

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Leveraging connectors to build the best marketplace strategy in FY22

Inside Retail

A marketplace strategy is fast becoming one of the best ways for retailers to grow long-term, and thanks to a host of new connectors and strategic partnerships, there are several ways to achieve this that are geared for impact and efficiency. When will lockdowns end? When will borders open and tourists return?

Strategy 130
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Agility and reliable data are giving brands an edge in the race to market

Inside Retail

As consumers constantly chase ‘the next best thing’ brands and retailers are realising more than ever the importance of accurately predicting demand and getting new products to market in as short a time as possible. How Swarovski cut time to market Swarovski was using two legacy PLM platforms simultaneously on different sides of the business.

Marketing 130