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Airport Advertising Tips

Contra

Airport Advertising Tips Targeting travellers at an airport is an excellent option for advertising. Airport advertising is very effective as it targets people with usually long wait times before they board or while they are waiting for their bags. Advertisements are available to be put both inside and outside the lift.

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How to create an Effective Merchandising Plan

Compliantia

The good news is, with proper planning, not only can you ensure that the right, in-demand products are available to customers when they need them, but also avoid ending up with excess inventory. This is where a merchandising plan can help. What is a merchandising plan and why should retailers care? Let’s get started.

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What Myer’s new CEO says about the importance of customer loyalty in retail

Inside Retail

Myer’s outgoing chief executive officer, John King, told shareholders in today’s half-year results conference call that its customer-first plan continues to deliver for the business despite the macroeconomic conditions.

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Deep dive: What social commerce looks like around the world

Inside Retail

TikTok reports that two-thirds of its users were inspired to shop even when they weren’t actually planning to do so. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. There are a number of ways shoppers can buy on social media.

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How retailers can boost loyalty in the zero-party era

Inside Retail

Google announced plans to entirely phase out third-party cookies within two years. And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. We’ve been discussing the death of the cookie for a long time.

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Decoding the journey from online research to in-store purchase

Inside Retail

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

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How AI could help solve the disconnect between online and offline retail

Inside Retail

Dittmar also said that another practical example of this is an AI-powered menu creator that looks at the ingredients you have in your fridge and then suggests recipes and generates a shopping list for items you need, saving time and effort in meal planning and shopping.