Remove Advertising Remove Customer Engagement Remove Planning Remove Promotion
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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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How to create an Effective Merchandising Plan

Compliantia

The good news is, with proper planning, not only can you ensure that the right, in-demand products are available to customers when they need them, but also avoid ending up with excess inventory. This is where a merchandising plan can help. What is a merchandising plan and why should retailers care? Let’s get started.

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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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How retailers can boost loyalty in the zero-party era

Inside Retail

Google announced plans to entirely phase out third-party cookies within two years. And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. We’ve been discussing the death of the cookie for a long time.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Engage online with your audience. Keep your brand at the front of customers’ minds.

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How to Budget for PR in 2024

Retail Bound

While you’re busy crunching numbers, setting revenue projections, and trying to plan for 2024 expenses, think about the projects you’ve wanted to invest in but haven’t had a chance to just yet. But public relations is part of the long-game plan and shouldn’t be put on the back burner. It’s budgeting season!

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

Advertising? At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customer engagement, and competitive analysis.