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Airport Advertising Tips

Contra

Airport Advertising Tips Targeting travellers at an airport is an excellent option for advertising. Airport advertising is very effective as it targets people with usually long wait times before they board or while they are waiting for their bags. Advertisements are available to be put both inside and outside the lift.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Marketing in a post-cookie world: It’s all about trust and personalisation

Inside Retail

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

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4 More Key Design Considerations To Create Captivating Displays for Restaurants, Retail Environments, and Cannabis Dispensaries 

Show Best

This innovative use of technology-enhanced customer engagement and elevated the dispensary’s reputation as a modern, customer-centric establishment. Manufacturers must ensure that the display design complies with local laws regarding advertising and product visibility.

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Spike in food waste app downloads as cost-of-living crisis bites

Talking Retail

The app aims to reduce wastage from the retail sector by advertising the availability of reduced-price food items in local stores. Stacey Williams, head of customer engagement and business development at Gander, said: “Last year, we saw an increase.

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Deep dive: What social commerce looks like around the world

Inside Retail

Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Yet a Forrester study indicated that even among social commerce leaders, fewer than 30 per cent were prioritising customer engagement in social commerce.

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Decoding the journey from online research to in-store purchase

Inside Retail

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I