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Marketing in a post-cookie world: It’s all about trust and personalisation

Inside Retail

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

Marketing 130
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Deep dive: What social commerce looks like around the world

Inside Retail

Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Visibility of your current and potential customers, and the ability to chat with them directly. This enables tailoring of messaging and content specifically for certain audiences.

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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. Rokt’s exclusive marketplace with premium e-commerce partners provided the ideal growth solution for Ezibuy.

Tailored 246
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New Stores in New York Signal Hope for Big Apple Retail

VMS

Advertisement. The 8000-square-foot store, spanning two levels, features the brand’s first-ever “Equipment Room,” allowing customers to test baseball, tennis, pickleball, basketball and football products before purchasing. Advertisement. PHOTO GALLERY (17 IMAGES). KEVIN SCOTT. gallery_holder}}.

Curate 106
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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

It requires market research and a tailored approach to ensure promotions resonate with the local audience. Varying local and regional laws and regulations Different locations often have specific laws and regulations related to promotions, discounts, and advertising. Understanding and catering to these differences can be a challenge.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Moreover, this technology extends its utility beyond mere product recommendations.

Consumer 147
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The Art and Business of Christmas Windows in Retail

Retail Focus

Building Emotional Connections In a world saturated with advertising noise, the significance of fostering emotional connections between brands and consumers cannot be overstated. Christmas windows, with their artful displays and thematic storytelling, serve as powerful emotional touchpoints.

Art 264