Deep dive: What social commerce looks like around the world
Inside Retail
JANUARY 12, 2023
Beyond just ‘buy now’ buttons, these include customisable Facebook and Instagram shops, peer-to-peer marketplaces, curated shopping lists such as on Pinterest, livestreamed events, and shoppable AR filters such as shoppable lenses on Snapchat. . Visibility of your current and potential customers, and the ability to chat with them directly.
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