Inside Retail

AUGUST 10, 2023

Pinterest uses a combination of machine learning and human curation to offer tailored recommendations and search results based on the interests of users. We’re essentially bringing catalogue shopping to more of our verticals, with all of our advertisers able to upload product catalogues,” Laws said.

Social Media 228

Social Media Advertising Curate Engagement 228

VMS

DECEMBER 20, 2022

Supporting the staircase is a 49-foot-high wall that doubles as a vertical gallery displaying curated artwork, both commissioned and from the Hermès collection. Advertisement. Adding to the experience are a series of lifestyle mannequins strategically positioned around thoughtfully curated works of art. Advertisement.

Curate 106

Curate Sporting Goods Advertising Accessories 106

Inside Retail

JANUARY 12, 2023

Beyond just ‘buy now’ buttons, these include customisable Facebook and Instagram shops, peer-to-peer marketplaces, curated shopping lists such as on Pinterest, livestreamed events, and shoppable AR filters such as shoppable lenses on Snapchat. . This enables tailoring of messaging and content specifically for certain audiences.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Retail Focus

DECEMBER 12, 2023

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. In retail, where the importance of first impressions cannot be understated, store windows become the brand frontline ambassadors.

Art 264

Art Display Light Curate 264

Inside Retail

AUGUST 3, 2023

“It is essential for marketers to align their strategies with consumers’ mindsets and incorporate their preferences into advertising approaches,” she noted. Authenticity wins One key shift in consumer behaviour is the growing preference for authenticity over highly curated content.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

AUGUST 25, 2022

There are no right and wrongs here, but we are always studying things finely to make sure our curation is on the right track.”. There’s a lot of content and inspiration that people are looking for, so how do we curate it in a more personalised way for them? The typical Zalora customer has about 1.5x The future is bright.

Fashion 130

Fashion Curate Space Social Media 130