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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130
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Untapped potential: David Jones’ CMO talks retail media move

Inside Retail

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We’d like to be able to surface different advertising messages to different segments as they go through the customer journey on our site.

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How brands can capitalise on Pinterest’s push to make everything shoppable

Inside Retail

Pinterest uses a combination of machine learning and human curation to offer tailored recommendations and search results based on the interests of users. We’re essentially bringing catalogue shopping to more of our verticals, with all of our advertisers able to upload product catalogues,” Laws said.

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The four trends defining online retail in 2024

Inside Retail

TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending.

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3 searchandising strategies for 2022

Inside Retail

It’s the process of curating on-site search results to help your customers discover important products on your website as they’re shopping. Online merchandisers are already putting a lot of effort into content, product visibility, collection curation, and product presentation. Curating search and category page results.

Strategy 147
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The Musts of Achieving Successful Marketing Campaigns in the Digital Age

Retail Focus

Today, the use of cookies and ad preferences has allowed advertisers to curate a personalised experience for each potential viewer. This simple approach manifests as significant savings shown in advertising for customers, who reward Amazon in turn with dedication and loyalty.

Marketing 130
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How Christmas music in shops uses nostalgia to make shoppers spend more

Inside Retail

As a result, the Christmas music we hear while out shopping is likely to have been carefully curated based on a consideration of us as consumers, with retailers seeking to identify the music most likely to evoke their target feelings of warmth and nostalgia.

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