Inside Retail

MAY 17, 2023

Helena Stylman, group sales director at iMedia, reveals: “It’s ‘Chatham House Rules’, and the aim is to facilitate open and interactive discussions that promote collaboration, learning, innovation and support growth among these luminaries” It’s clearly working.

Promotion 130

Promotion Reimagine Engagement Curate 130

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. Many have invested time and money into curating consumer data and building systems to offer personalised experiences. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? As self-proclaimed Christmas elves with a curated Spotify Christmas playlist, we understand that we are on the (very) early end of the spectrum. Yet promoting and stocking products earlier just leads consumers to start searching earlier, and so the cycle perpetuates.

Consumer 246

Consumer Planning Gifts Advertising 246

Inside Retail

MAY 14, 2023

While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. The reality is, not many mothers look at ads with impossibly beautiful women, perfect hair and carefully curated clothes and feel seen.

Marketing 130

Marketing Social Media Gifts Curate 130

Inside Retail

AUGUST 3, 2023

“It is essential for marketers to align their strategies with consumers’ mindsets and incorporate their preferences into advertising approaches,” she noted. Authenticity wins One key shift in consumer behaviour is the growing preference for authenticity over highly curated content.

Strategy 130

Strategy Social Media Consumer Engagement 130

Retail Focus

SEPTEMBER 14, 2023

Curated content delivered by trusted and familiar brands also topped traditional print and social media sources (26% versus 20% and 18% respectively). The post New ways of earning more consumer trust through advertising appeared first on Retail Focus - Retail Design.

Advertising 162

Advertising Consumer Curate Social Media 162

VMS

NOVEMBER 30, 2022

Advertisement. Advertisement. Alongside a curated collection of signature products, shoppers are able to customize rackets and gloves in-store. Critical to a definitive Wilson experience is the store’s ability to promote engagement with the products. “Wilson has an incredible heritage and these stores tell the story.

Sporting Goods 52

Sporting Goods Apparel Advertising Department Stores 52

Creative Displays Now

MARCH 8, 2022

Anyone in the world of retail knows all the factors that go into curating an exceptional customer experience. We cut out the guesswork and break down the essential do’s and don’ts of curating an unforgettable and powerful display that can influence consumers and turn your brand into a household name.

Display 98

Display Merchandising Color Consumer 98

Rose

MARCH 24, 2020

Regarding the artistic component, “Visual merchandising applies to everything from the exterior of your retail store to the well-lit entryway all the way through to the well-placed furniture, fixtures, and promotional displays. Manufacturers often provide such promotional tools; don’t hesitate to use them. Curated Displays.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Defending a winning position by optimising product content and advertising to maintain visibility.

Advertising 246

Advertising Strategy Curate Social Media 246

Frank Mayer

MAY 14, 2021

Grove’s launch features an exclusive scent only found at Target stores, and Birchbox lets Walgreens shoppers build their own curated beauty box by choosing five samples from an assortment. The insight can help brands tailor other aspects of their marketing from traditional advertising to brand ambassador partnerships. Conclusion.

Display 54

Display Merchandising Color Light 54