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New ways of earning more consumer trust through advertising

Retail Focus

Curated content delivered by trusted and familiar brands also topped traditional print and social media sources (26% versus 20% and 18% respectively). The post New ways of earning more consumer trust through advertising appeared first on Retail Focus - Retail Design.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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The four trends defining online retail in 2024

Inside Retail

You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality. TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. With over 4.95

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Untapped potential: David Jones’ CMO talks retail media move

Inside Retail

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. Key to David Jones’ newly launched retail media network, Amplify, is the department store’s customer base, Holloman explained.

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Five focus areas for achieving omnichannel success

Inside Retail

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Defending a winning position by optimising product content and advertising to maintain visibility.

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Modibodi teams up with Getty to reveal honest depiction of postpartum life

Inside Retail

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. At the other end of the spectrum were beautifully curated celeb mum and bub snaps.

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Modibodi teams up with Getty to reveal honest depiction of post-pregnancy life

Inside Retail

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. At the other end of the spectrum were beautifully curated celeb mum and bub snaps.