Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. They are coming because it’s away from the toxicity of other social media platforms,” she said.

Social Media 228

Social Media Advertising Curate Engagement 228

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Retail Focus

DECEMBER 12, 2023

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. Furthermore, a growing emphasis on environmental and social responsibility is expected to shape the design of Christmas window displays.

Art 264

Art Display Light Curate 264

Inside Retail

AUGUST 3, 2023

“It is essential for marketers to align their strategies with consumers’ mindsets and incorporate their preferences into advertising approaches,” she noted. Authenticity wins One key shift in consumer behaviour is the growing preference for authenticity over highly curated content. million likes to date,” she stated.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

AUGUST 25, 2022

There are no right and wrongs here, but we are always studying things finely to make sure our curation is on the right track.”. There’s a lot of content and inspiration that people are looking for, so how do we curate it in a more personalised way for them? The typical Zalora customer has about 1.5x The future is bright.

Fashion 130

Fashion Curate Space Social Media 130

Frank Mayer

MAY 14, 2021

Grove’s launch features an exclusive scent only found at Target stores, and Birchbox lets Walgreens shoppers build their own curated beauty box by choosing five samples from an assortment. The insight can help brands tailor other aspects of their marketing from traditional advertising to brand ambassador partnerships.

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Display Merchandising Color Light 54