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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

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Space NK Unveils Largest Store in Portfolio with Upgraded Westfield London Location

Retail Focus

Covering 2,500 square feet of trading space, the new store will serve as a beauty shopping destination, tailored to customers’ needs and staffed by a team of Space NK experts. “We A makeup play table offers customers the opportunity to comfortably discover and test products.

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Deep dive: What social commerce looks like around the world

Inside Retail

Beyond just ‘buy now’ buttons, these include customisable Facebook and Instagram shops, peer-to-peer marketplaces, curated shopping lists such as on Pinterest, livestreamed events, and shoppable AR filters such as shoppable lenses on Snapchat. . Visibility of your current and potential customers, and the ability to chat with them directly.

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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

The Terminal “Our ‘click and mortar’ strategy is designed to integrate the convenience of online shopping with the tangibility of a physical store – where products purchased at the store are delivered straight to customers’ homes to ensure a seamless and engaging customer journey,” he told Inside Retail.

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The Art and Business of Christmas Windows in Retail

Retail Focus

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. In retail, where the importance of first impressions cannot be understated, store windows become the brand frontline ambassadors.

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New Stores in New York Signal Hope for Big Apple Retail

VMS

Supporting the staircase is a 49-foot-high wall that doubles as a vertical gallery displaying curated artwork, both commissioned and from the Hermès collection. Givenchy’s two-level, 3500-square-foot boutique on Greene Street features tailored men’s and women’s ready-to-wear and accessories, in addition to exclusive made-to-order programs.

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

Analytics play a pivotal role in curating immersive experiences that make financial sense, align with labor constraints, and allow for continuous testing and iteration. In-store analytics track and analyze customer behavior, revealing popular areas and customer preferences.