Inside Retail

JANUARY 12, 2023

Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. This is something of a holy grail, particularly in FMCG.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

MAY 27, 2021

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. After implementing this solution, Ezibuy acquired over 40,000 new email subscribers, who had a conversion rate to customer of 19%.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. The modern shopper seeks a tailored shopping experience, and generative AI emerges as a powerful tool in the retailer’s arsenal to meet this demand.

Consumer 147

Consumer Engagement Shopping Pattern 147

Retail Focus

DECEMBER 12, 2023

Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.

Art 264

Art Display Light Curate 264

VMS

DECEMBER 20, 2022

Advertisement. The 8000-square-foot store, spanning two levels, features the brand’s first-ever “Equipment Room,” allowing customers to test baseball, tennis, pickleball, basketball and football products before purchasing. Advertisement. PHOTO GALLERY (17 IMAGES). KEVIN SCOTT. gallery_holder}}.

Curate 106

Curate Sporting Goods Advertising Accessories 106

Compliantia

JULY 4, 2023

It requires market research and a tailored approach to ensure promotions resonate with the local audience. Varying local and regional laws and regulations Different locations often have specific laws and regulations related to promotions, discounts, and advertising. Understanding and catering to these differences can be a challenge.

Promotion 95

Promotion Location Management Tailored 95