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Airport Advertising Tips

Contra

Airport Advertising Tips Targeting travellers at an airport is an excellent option for advertising. Airport advertising is very effective as it targets people with usually long wait times before they board or while they are waiting for their bags. Advertisements are available to be put both inside and outside the lift.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Deep dive: What social commerce looks like around the world

Inside Retail

Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. This is something of a holy grail, particularly in FMCG.

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Marketing in a post-cookie world: It’s all about trust and personalisation

Inside Retail

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

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4 More Key Design Considerations To Create Captivating Displays for Restaurants, Retail Environments, and Cannabis Dispensaries 

Show Best

Modular displays that can be rearranged easily offer flexibility in keeping the space fresh and engaging. The adaptable displays added versatility to the retail space, keeping it fresh and engaging for customers. Reach out to us today to unlock the potential of your establishment and redefine customer engagement.

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How AI could help solve the disconnect between online and offline retail

Inside Retail

This integration of AI simplifies decision-making and adds an element of excitement and engagement to the shopping experience, bridging the gap between digital convenience and the tangible, sensory experience of traditional shopping,” he said.

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Spike in food waste app downloads as cost-of-living crisis bites

Talking Retail

The app aims to reduce wastage from the retail sector by advertising the availability of reduced-price food items in local stores. Stacey Williams, head of customer engagement and business development at Gander, said: “Last year, we saw an increase.