Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. Generative AI helps create dynamic and personalised marketing content, which is essential in today’s retail landscape flooded with generic advertising.

Consumer 147

Consumer Engagement Shopping Pattern 147

Compliantia

JULY 4, 2023

Varying local and regional laws and regulations Different locations often have specific laws and regulations related to promotions, discounts, and advertising. It ensures that promotions are strategically timed, preventing conflicts and maximizing customer engagement.

Promotion 95

Promotion Location Management Tailored 95

Compliantia

MARCH 31, 2023

Retail consultant and influencer, Ian Scott , says, “If stores are poorly presented, all the hard work from marketing, advertising, sourcing, and construction is wasted because shoppers won’t be inspired at the final point of purchase.” That’s why you should pay special attention to visual merchandising.

Merchandising 93

Merchandising Planning Visual Merchandising Display 93

Inside Retail

JUNE 30, 2021

Many tenants have realised the benefits of using multiple channels to reach out to their customers and offer an omni-channel experience. Businesses that offer customers both physical and online store options tend to see higher customer engagement and sales. Like Pavilion KL, Pavilion Bukit Jalil goes beyond retail.

Department Stores 246

Department Stores Shopping Layout Outdoor 246