Inside Retail
JANUARY 13, 2022
This is mainly driven by a desire to block annoying ads rather than privacy concerns, and advertisers’ first-party cookies and tracking tags being caught as collateral damage. Showing ads to customers who have already just purchased (wasting money for the advertiser, and deeply annoying the customer). Too much data. Take action.
Trade Show Booth Companies - Trade Group
FEBRUARY 15, 2024
Advertising pioneer, Claude Hopkin’s in his autobiography, My Life in Advertising , puts it bluntly: “We must never judge humanity by ourselves. The losses occasioned in advertising by venturing on personal preference would easily pay the national debt. Personal preference is likely to appeal to a minority of people.
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Inside Retail
FEBRUARY 8, 2022
As retail increasingly looks to experiential stores as a means of breathing new life into the physical side of retail, it makes sense that advertising would go the same way. And, pop ups allow these businesses the opportunity of gathering information on what shoppers need before even stepping foot inside any retail location.”.
Inside Retail
AUGUST 11, 2023
Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. Including diverse models in advertising and campaigns is important, but today’s consumers want so much more than that.
Inside Retail
NOVEMBER 27, 2023
The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. Generative AI helps create dynamic and personalised marketing content, which is essential in today’s retail landscape flooded with generic advertising.
Compliantia
MARCH 31, 2023
Retail consultant and influencer, Ian Scott , says, “If stores are poorly presented, all the hard work from marketing, advertising, sourcing, and construction is wasted because shoppers won’t be inspired at the final point of purchase.” That’s why you should pay special attention to visual merchandising.
All Work
DECEMBER 12, 2022
Office sizes, layouts and entrances are changing as organizations solidify their commitment to hybrid work. Shared space, along with changes in the activities in which employees engage when they convene, means individuals may use a different space or spaces each time they visit the workplace. .
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