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Aligning Exhibit Experiences and Attendee Intent 

Trade Show Booth Companies - Trade Group

Advertising pioneer, Claude Hopkin’s in his autobiography, My Life in Advertising , puts it bluntly: “We must never judge humanity by ourselves. The losses occasioned in advertising by venturing on personal preference would easily pay the national debt. Personal preference is likely to appeal to a minority of people.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

Supermarket Aldi may be well-known for its low prices and everyday grocery offering, but in December last year, the retailer launched a pop-up champagne bar in affluent Mayfair in London, showcasing its award winning private label ‘Veuve’ line. “I

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In retail, there’s no one-size-fits-all approach to accessibility

Inside Retail

Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. The revelation led her to fill in the white space and design a patented line of adaptive underwear styles.

Fashion 130
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. Generative AI helps create dynamic and personalised marketing content, which is essential in today’s retail landscape flooded with generic advertising.

Consumer 147
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How To Make Your Hybrid Office Accessible To All

All Work

Office sizes, layouts and entrances are changing as organizations solidify their commitment to hybrid work. Shared space, along with changes in the activities in which employees engage when they convene, means individuals may use a different space or spaces each time they visit the workplace. .

Space 118
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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

Varying local and regional laws and regulations Different locations often have specific laws and regulations related to promotions, discounts, and advertising. It ensures that promotions are strategically timed, preventing conflicts and maximizing customer engagement.

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Trade Show Survival 101: Booth Design Regulations, Rules, and Conundrums 

Trade Show Booth Companies - Trade Group

The general rule is that you cannot block the line of sight for other exhibitors down the aisle. These booths are typically arranged in a straight line along an aisle or perimeter. The size and the layout can vary from one event to another. That’s just for the back wall. For the sidewall, it is at most four feet.

Design 52