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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

Amalgamation of art, design and comfort The brand’s subsidiary in Australia and New Zealand worked closely with Longchamp’s global and regional architecture departments to adapt the new store concept to the layout of the location layout and the heritage of the building.

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How Aldi, Coles and Woolworths use brand character to drive distinctiveness

Inside Retail

A clearly defined brand character also helps marketers, brand teams and comms professionals by drawing a line between what is in character, and what isn’t. The big three supermarkets rely on their unique brand character to build the entire customer journey from store layout to Insta stories and everything in between.

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Aligning Exhibit Experiences and Attendee Intent 

Trade Show Booth Companies - Trade Group

Advertising pioneer, Claude Hopkin’s in his autobiography, My Life in Advertising , puts it bluntly: “We must never judge humanity by ourselves. The losses occasioned in advertising by venturing on personal preference would easily pay the national debt. Personal preference is likely to appeal to a minority of people.

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Aldi launches Corner Store in convenience push

Inside Retail

The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips. It’s the latest signal that the business is falling in line with the tech-focused strategies followed by other major grocery retailers.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

Supermarket Aldi may be well-known for its low prices and everyday grocery offering, but in December last year, the retailer launched a pop-up champagne bar in affluent Mayfair in London, showcasing its award winning private label ‘Veuve’ line. “I

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In retail, there’s no one-size-fits-all approach to accessibility

Inside Retail

The revelation led her to fill in the white space and design a patented line of adaptive underwear styles. This includes physical store layouts that accommodate mobility aids, such as wheelchairs and walkers, as well as sensory-friendly spaces for those with sensory sensitivities.

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Cannabis Dispensary Merchandising Best Practices

Jahabow

Have some slow-moving products or lines soon to be out of season? Consider advertising these products and store layout changes on social media as a call to action for customers to come in and see what’s new to boost foot traffic. Straighten Up Stock.