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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

Amalgamation of art, design and comfort The brand’s subsidiary in Australia and New Zealand worked closely with Longchamp’s global and regional architecture departments to adapt the new store concept to the layout of the location layout and the heritage of the building.

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The Cheesecake Shop reveals fresh new look

Inside Retail

Now a new tagline, Happiness Baked Daily, reiterates that point, as does the store layout. Today the 32 year-old cake chain launches an advertising campaign across digital, social media, cinema and TV. It found customers loved the brand but didn’t believe the cakes were baked fresh on site every day.

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Ad-bots and ad-blockers are skewing your analytics

Inside Retail

This is mainly driven by a desire to block annoying ads rather than privacy concerns, and advertisers’ first-party cookies and tracking tags being caught as collateral damage. Showing ads to customers who have already just purchased (wasting money for the advertiser, and deeply annoying the customer). Too much data. Take action.

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Aligning Exhibit Experiences and Attendee Intent 

Trade Show Booth Companies - Trade Group

Advertising pioneer, Claude Hopkin’s in his autobiography, My Life in Advertising , puts it bluntly: “We must never judge humanity by ourselves. The losses occasioned in advertising by venturing on personal preference would easily pay the national debt. Personal preference is likely to appeal to a minority of people.

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How Aldi, Coles and Woolworths use brand character to drive distinctiveness

Inside Retail

The big three supermarkets rely on their unique brand character to build the entire customer journey from store layout to Insta stories and everything in between. Of course, brand character is more than just (great) advertising. That’s simple, practical advice that helps deliver real consistency for any brand’s expression.

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

Brands obviously don’t advertise the fact and it is seen as pulling the wool over shoppers’ eyes. M&S, Sainsbury’s and Carrefour look tired and there seems to be a lack of both investment in and thinking on core retail principles, such as store layout and merchandising. The practice can blow up on businesses.

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How the Pandemic Forced Convenience Stores to Change with the Times

VMS

More and more we see layouts designed to provide a precise way of guiding customers through space with minimal obstacles and barriers. Advertisement. Social distancing played a significant role in the layout and fixture design of this new 7-Eleven flagship in Manassas, Va. Advertisement. A MODEL OF CONVENIENCE.

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