Inside Retail

AUGUST 7, 2023

After first appearing in the United States and United Kingdom, retail media has started to gain a foothold in the Australian market. What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy.

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Inside Retail

MAY 7, 2024

Stores are syncing product releases and advertising campaigns to calendar events, meanwhile, consumers are planning their purchases to the retail calendar. Christmas, Valentine’s Day, Easter, and even Taylor Swift’s Eras Tour gave retailers a platform to market on and a date that consumers are excited to spend.

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Compliantia

MARCH 31, 2023

It wasn’t too long ago that retailers and consumers were facing a plague of out-of-stock merchandise and empty shelves — on account of supply-chain disruptions in global retail. This is where a merchandising plan can help. This article will guide you through the process of crafting an effective merchandising plan for your retail store.

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RetailMinded

MARCH 21, 2024

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. The data behind experiential marketing doesn’t lie.

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Inside Retail

JANUARY 21, 2024

The luxury market is categorised by its exclusivity, maintained through a combination of high price points, consciously limited product volumes, reputation and customer experience, amongst other factors. Longchamp manages 325 direct-to-consumer stores through 25 distribution subsidiaries around the world. billion in 2024.

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Inside Retail

JUNE 26, 2023

The pet food market in India is expected to grow by approximately 20 per cent annually over the next five years to reach over $1.2 Additionally, we have embraced omnichannel marketing, effectively utilising physical stores, e-commerce platforms, and social media to provide a seamless and integrated customer experience,” he said.

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Contra

MARCH 16, 2022

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated. Campaign Advertising.

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Retail Focus

OCTOBER 21, 2021

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy.

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Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Today, online marketing has revolutionized everything.

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Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. It is also rolling out several activations and advertising campaigns in the coming months to support the move. Avoiding the pitfalls.

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Inside Retail

JULY 19, 2022

The company that changed the way we watch television and movies aims to emulate the success of Mickey Mouse and “Star Wars,” by trying to build brands that traverse film, television, games and consumer products, executives told Reuters in recent interviews. But those are not built overnight.”. ” Thunell said.

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Inside Retail

JULY 17, 2023

IR: It’s pretty clear it’s a challenging environment for those consumers at the moment. Can you tell me a bit about MCoBeauty’s expansion plans? We haven’t got the plan locked in just yet, but we’re definitely going there next year. SS: Being an affordable solution is core to what we’re about.

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Inside Retail

NOVEMBER 21, 2023

This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 Away from their physical stores, they are offering telehealth , insurance , mobile phone plans , gift cards , and deliveries at work.

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Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.

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Retail Bound

NOVEMBER 21, 2023

When planning your marketing strategy, consider educational content that addresses a pain point of your core community — whether it’s a tutorial, quick tips, or debunking popular (often viral) myths. By making shopping fun, consumers feel closer to the brand, which ultimately leads to greater loyalty and more purchases over time.

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Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. The shift is not just in revenue though: BFCM are impacting retail planning cycles and even possibly the magic of Christmas.

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Contra

NOVEMBER 4, 2022

“Some examples include the use of old supermarket premises as areas for pop-up screenings, youth sports areas, growing and greening programmes, Artist studios and exhibition spaces and community co-designed areas such as parks and specialist local markets. ” – Stephanie Edwards, Director and Co-Founder at Urban Symbiotics.

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Inside Retail

SEPTEMBER 1, 2022

It currently has an e-commerce presence and has four locations in the Singapore market. The brand’s founder has plans to expand its footprint in the near future. “At Lian studied Chemistry back in her university days, and her fragrances are backed by a lot of research and consumer studies. Mindfully formulated. New beginnings.

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Inside Retail

OCTOBER 3, 2023

But the business’ advertising manager Damian Lucas told Inside Retail that sleep has never been as important as today. “The As a result, the business then conducted market research for a year and found that while its proposition was incredibly attractive to this group of younger consumers, it hadn’t been marketing to them at all.

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Inside Retail

DECEMBER 3, 2023

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? So are marketers. It’s time to target people, not browsers.

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Inside Retail

NOVEMBER 8, 2022

Aussie consumers appear to be still spending those cash reserves built up over the Covid years, engaging in some sort of short-term gratification, turning to retail therapy to deal with the news of impending crises. . Regardless of the size of your business, now is the time to review your marketing plans. per cent bump.

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Inside Retail

NOVEMBER 5, 2023

In-depth consumer research informed the rebrand. The new look will gradually roll out across existing stores in Australia and New Zealand as part of refurbishment plans. Today the 32 year-old cake chain launches an advertising campaign across digital, social media, cinema and TV.

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Inside Retail

APRIL 16, 2024

Ryan Reith, group vice president with IDC, was quoted as saying that the recovery of the smartphone market continues to move forward with optimism slowly building among top brands. As the recovery progresses, he believes that the top companies will gain market share as the smaller brands struggle for positioning.

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Inside Retail

JUNE 14, 2023

Southeast Asia, a region with a collective population of 630 million – half of them under 30 – is one of TikTok’s biggest markets in terms of user numbers. Chew said TikTok has 8,000 employees in Southeast Asia, and 2 million small vendors selling their wares on its platform in Indonesia, the region’s biggest economy.

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Inside Retail

JULY 19, 2021

To tap into the region’s used car market, which trades over US$55 billion worth of automobiles annually, online platforms need to build on new features to aid online shoppers in making their purchasing decisions. For example, marketing is a driver which helps us reach different channels.

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Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention.

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Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Fulfilment of the future.

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Inside Retail

APRIL 4, 2024

Due to growing safety concerns, especially for femme-presenting individuals and the elderly, the market for non-lethal self-defense weapons, such as pepper sprays or wearable devices, is expanding, especially in North America. According to Verified Market Research , the self-defense products market was valued at around $2.9

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Retail Focus

AUGUST 9, 2023

It can help your business to grow by showing the consumer why your service is more unique than your competitors. When it comes to attracting new consumers, you need to understand that the PR team is the one that coordinates every strategy after communicating with different departments to create a buzz-worthy ad campaign.

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34

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Inside Retail

JANUARY 12, 2023

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. TikTok reports that two-thirds of its users were inspired to shop even when they weren’t actually planning to do so. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

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Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer.

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Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items. Review your sustainability strategies.

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Inside Retail

AUGUST 10, 2023

We’re essentially bringing catalogue shopping to more of our verticals, with all of our advertisers able to upload product catalogues,” Laws said. Consumers are already coming to Pinterest with high intent – to plan or do something – and retailers can show up in a positive place, and make the most of this.”

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Retail Focus

MARCH 3, 2023

For example, many retailers in the past used consumer-based sales promotions to attract the attention of their target audience, such as ‘buy one get one free’ (BOGOF) offers. Brand personality , physique , and culture are some of the components in a prism that marketers call the Kapferer Brand Identity Prism.

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Inside Retail

OCTOBER 7, 2021

The features come as social media rivals including Facebook, TikTok and Snap Inc compete for the lucrative e-commerce market with in-app shopping or virtual clothing try-ons. “We want to drive that attention-grabbing aspect that video has,” she said.

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