Inside Retail

JUNE 6, 2024

This top-heavy approach to luxury has led to a renaissance of mid-tier contemporary American brands, with Tory Burch, Coach, Ralph Lauren and Lacoste and more gaining social media clout with a younger audience through celebrity backing – and offering status and prestige without the hefty price tag.

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Inside Retail

FEBRUARY 5, 2023

We reached out to two experts to dissect this media fiasco and explore the bigger picture for brands, retailers and marketers in this day and age of misinformation. As a result, the media coverage would need to be persistent and of a quantity that sees Adidas bombarded with requests for comment. The post Is all media good media?

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Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Gamified advertising hinges on two core elements: challenge and reward.

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Rose

MARCH 24, 2020

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. And, yes, the idea is still to influence shoppers to make purchases. Don’t Hide the Price Tag.

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