Inside Retail

JULY 31, 2022

Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. Owners of the hoodie will be able to scan the NFC tag with their smartphone and access the digital asset directly. We’re starting to see NFC tags emerge more in apparel. We’re starting to see NFC tags emerge more in apparel.

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Social Media Apparel Fashion Perspective 239

Inside Retail

FEBRUARY 5, 2023

To really make some noise, the Yes Men need to have this all over social media, they need to have influencers talking about it, they need to be tagging people, and hitting it really hard on social media,” she added. According to Netto, Vamos has a point.

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Social Media Fashion Advertising Management 130

Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Gamified advertising hinges on two core elements: challenge and reward.

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Advertising Promotion Strategy Consumer 130

Quarter 20

JULY 12, 2019

The buildings orange exterior patterned with classic Louis Vuitton monograms, paired with orange dipped benches and phone booths on its facade made for great photo ops that worked in Vuitton’s favor — free advertising. The number of pieces was limited to a small narrow section, and many accessories integrated rainbow-colored elements.

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Art Accessories Accessories Social Media 52

Rose

MARCH 24, 2020

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. Don’t Hide the Price Tag. Mannequins with Attitude. And they’re evolving.

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Visual Merchandising Merchandising Art Display 64

Inside Retail

OCTOBER 20, 2021

We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. We are currently using recycled materials for our tags. With that strategy comes demand creation. It really is back to basics.

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Strategy Line Management Social Media 246