Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. According to a release by the regulator, the sweep – which will take place over the coming weeks – is part of the ACCC’s compliance and enforcement priorities for 2022 to 2023.

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Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing.

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Inside Retail

FEBRUARY 7, 2022

After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive. Social media darling no more. As a result, Glossier’s brand value has taken quite the hit.

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Inside Retail

MAY 19, 2024

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products.

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Inside Retail

APRIL 10, 2024

In an era marked by escalating living expenses and an ever-growing environmental consciousness, consumers worldwide are reshaping their purchasing behaviours, with potentially significant impacts on the retail industry. A birds eye view According to Zuniga, global consumer sentiment is increasingly prioritising sustainability.

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Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it.

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Inside Retail

JULY 28, 2021

Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels. The post Sweden’s Klarna buys influencer marketing platform appeared first on Inside Retail.

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Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Here, we break down three of the latest trends that are taking place in social commerce right now.

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. per cent during the forecast period between 2024 to 2029. per cent during the forecast period between 2024 to 2029.

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. billion in sales in 2022. Here’s who we expect to dominate live shopping and social commerce in 2022. Instagram will reign supreme in social commerce.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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Inside Retail

DECEMBER 17, 2023

Herbal supplements, vitamins and minerals and protein-based products have saturated/(flooded) the market and the businesses that sell them have experienced phenomenal growth, online during the pandemic and in the years following.

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Inside Retail

OCTOBER 16, 2023

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. Industry experts predict significant further expansion in the DTC market in the years to come.

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Inside Retail

AUGUST 3, 2023

Demographic shifts are changing the nature of consumer spending. Millennials are now the largest generation by population, but according to a 2022 report by research firm Wunderman Thompson, Gen Z has already eclipsed Millennials in terms of their spending spending, being worth around $153 billion compared to Gen Y’s $99 billion.

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Inside Retail

MAY 14, 2023

Mother’s Day holds a solid place in the hearts of Aussie consumers. While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. Surely we can do better for mums than fluffy robes and scented candles?

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Inside Retail

OCTOBER 31, 2023

However, recent research from Mintel suggests that in the US, there is a subtle and evolving perception of value among beauty consumers. This shift in consumer preferences is not only affecting the industry’s dynamic but also has implications for mental health and gender inclusivity.

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Inside Retail

DECEMBER 14, 2022

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. The rise of TikTok Shop in 2022 has been phenomenal.

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Inside Retail

JANUARY 24, 2024

The heritage brand, deeply rooted in providing affordable and reliable footwear, faced the challenge of being associated primarily with mature-age consumers. Recognising the need to align with contemporary tastes and market dynamics, Bata Thailand embarked on an ambitious venture – the “Surprisingly Bata” campaign.

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Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

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Inside Retail

JANUARY 31, 2023

It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products.

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Inside Retail

FEBRUARY 7, 2024

With just over half of consumers, 53 per cent, expected to celebrate Valentine’s Day this year, retail is expecting an instant boom. Valentine’s Day spending is expected to hit a record high in 2024 with consumers estimated to spend US$25.8 The planning for Valentine’s Day starts months in advance.

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Inside Retail

JANUARY 2, 2023

Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. Half of the GTV of e-commerce in China now comes from live shopping.

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Inside Retail

DECEMBER 3, 2023

As confirmed by data sourced by Spate, a consumer behavior and trend analysis company, searches for advent calendars have grown by over 10.7 For example, in 2022, the calendars available in Saks Fifth Avenue had prices ranging from a more accessible US$65 to a more steep US$3,500.

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Hunton Andrews Kurth

OCTOBER 27, 2022

The Federal Trade Commission published an Advanced Notice of Proposed Rulemaking (ANPR) on October 20 seeking public comment on a potential regulation aimed at curbing deceptive consumer reviews and endorsements. decision has not entirely prevented the FTC from pursuing monetary relief for allegedly fake and deceptive consumer reviews.

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Inside Retail

MAY 2, 2021

Covid-19 hit the reset button on consumer behaviour. Retail brands quickly realised that it was no longer business as usual after the pandemic set in, and marketing plans, execution, creative, and channels had to be re-thought wholescale. This leaves the obvious question: how exactly has Covid-19 altered consumers?

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Inside Retail

FEBRUARY 20, 2024

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. billion in 2022. According to recent statistics, online retail sales have experienced substantial growth, reaching a staggering $40.2

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Inside Retail

JANUARY 19, 2023

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them. Rather than talking about what we do when we’re out there, it’s about how it makes us feel.”

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Inside Retail

JANUARY 4, 2023

The brand’s fifth store in Singapore, which is located in Ion Orchard, features an “enhanced shopping experience” that aims to introduce more consumers to Desigual through a new perspective on the brand. When it comes to Singapore, the brand landed in the island republic back in 2008, and later expanded to different markets.

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Inside Retail

MAY 31, 2023

Launched in September 2022, the Boston-headquartered platform boasts the resources of a powerful parent – China’s Pinduoduo Holdings. Next-generation manufacturing A study by market research agency YPulse revealed Amazon as the favourite retail brand among Gen Z, with its growing appetite for online marketplaces.

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Inside Retail

APRIL 14, 2024

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion in 2022, making the country one of the top 10 beauty markets in the world.

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Inside Retail

FEBRUARY 14, 2023

After multiple paradigm shifts in 2022, retailers are facing a very different landscape in the months ahead. Then, seemingly out of the blue, around mid-2022 many shoppers realised they could no longer afford their lifestyle. Here’s a quick review of the biggest ones, whose impact is likely to extend well beyond 2022.

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RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Customer Service Robots . Facial Recognition .

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Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Inside Retail

FEBRUARY 21, 2023

The Sydney store followed the launch of its first permanent US store and four new stores across South Korea in 2022. She said that Australia is an important market for Casetify within the Asia-Pacific region, and follows the success of its local e-commerce launch. We believe in rewarding consumers who help us recycle.

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RetailMinded

APRIL 3, 2022

A new study revealed: Social media marketing (32%), e-commerce software (31%), email marketing (29%), retail operations (26%) and online payments (24%) score highly. 63% of US brands plan to increase investment in retail software in 2022. Top 10 Investment Priorities For 2022. Social media marketing (32%).

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Inside Retail

SEPTEMBER 20, 2022

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. A unique proposition.

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