Inside Retail

MARCH 23, 2022

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. These aggressive tactics make it difficult for small businesses to decipher which platforms they should be using and where to focus their marketing efforts toward.

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Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. According to a release by the regulator, the sweep – which will take place over the coming weeks – is part of the ACCC’s compliance and enforcement priorities for 2022 to 2023.

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Inside Retail

JULY 28, 2021

Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels. The post Sweden’s Klarna buys influencer marketing platform appeared first on Inside Retail.

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Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Here, we break down three of the latest trends that are taking place in social commerce right now.

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Inside Retail

APRIL 10, 2024

The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price. Moreover, Gen Z and Millennials are proficient in using social media platforms. In developed markets, we’re seeing an expansion of resale services, with consumers placing high value on sustainability.

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Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. The post How British brand Papier is driving growth in the global stationery market appeared first on Inside Retail Australia.

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Inside Retail

MAY 14, 2023

While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. The post Motherhood isn’t glossy perfection, so stop marketing like it is appeared first on Inside Retail.

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Inside Retail

DECEMBER 14, 2022

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. The rise of TikTok Shop in 2022 has been phenomenal.

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Inside Retail

OCTOBER 18, 2021

All trends are pointing to an acceleration of e-commerce in 2022, making right now a critical time to prepare for the challenges and opportunities ahead. Each episode in the series touches on a distinct topic in the field. The talk focuses on obtaining customer permissions to communicate via this medium in accordance with the Spam Act.

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Inside Retail

AUGUST 3, 2023

Millennials are now the largest generation by population, but according to a 2022 report by research firm Wunderman Thompson, Gen Z has already eclipsed Millennials in terms of their spending spending, being worth around $153 billion compared to Gen Y’s $99 billion. It’s essential to ask: who are we as a brand?

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Inside Retail

DECEMBER 17, 2023

Herbal supplements, vitamins and minerals and protein-based products have saturated/(flooded) the market and the businesses that sell them have experienced phenomenal growth, online during the pandemic and in the years following. billion by 2030.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Customer Service Robots . Facial Recognition .

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Inside Retail

FEBRUARY 20, 2023

The litigation came to light due to social media posts from both companies. There has been simmering bad blood between JSHealth and Life Botanics since early 2022 after the latter brand began using comparative advertising between its products and JSHealth’s on social media. Everyone get your popcorn ready!!”

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Trade Show Booth Companies - Trade Group

FEBRUARY 6, 2023

Las Vagas, NV — The KBIS/IBS show floor has always been electrifying, but this year’s edition was packed full of astounding showcases of impressive exhibits and marketing know-how. Here are some of the hottest marketing trends from 2023 KBIS/IBS show floor. In 2022, show floors were selling out. Attendance saw a sharp uptick.

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Inside Retail

OCTOBER 31, 2023

This trend is more evident among younger consumers, with 33 per cent of those aged 18-24 and 35 per cent of those aged 25-34 stating that they have purchased makeup dupes due to being influenced by social media. The rise of dupes driven by social media influence and an evolving concept of value, has reshaped the beauty landscape.

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Retail Focus

APRIL 4, 2024

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Five brands have been selected based on their current market positioning at the luxury level.

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Inside Retail

OCTOBER 16, 2023

India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. Industry experts predict significant further expansion in the DTC market in the years to come. What lies ahead?

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Inside Retail

JANUARY 24, 2024

Recognising the need to align with contemporary tastes and market dynamics, Bata Thailand embarked on an ambitious venture – the “Surprisingly Bata” campaign. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

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Social Media Customer Retention Visual Merchandising Strategy 130

RetailMinded

APRIL 3, 2022

A new study revealed: Social media marketing (32%), e-commerce software (31%), email marketing (29%), retail operations (26%) and online payments (24%) score highly. 63% of US brands plan to increase investment in retail software in 2022. Top 10 Investment Priorities For 2022. Social media marketing (32%).

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Inside Retail

DECEMBER 3, 2023

Heather Ibberson, a senior retail analyst from the retail intelligence company Edited, noted that, “What makes beauty calendars so successful is they work well across market segments, giving customers options in multiple price brackets.” The challenge today comes from increased competition in the market.

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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RetailMinded

AUGUST 31, 2022

It can be as simple as word of mouth, especially if you are in the neighbourhood lemonade business, but the bigger and more widespread your business, the more complex your advertising campaign will need to be to ensure the correct level of market penetration. Something for Nothing – Making Use of Free SEO Tools. It’s up to you.

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Inside Retail

NOVEMBER 30, 2023

The growth experienced by CSB can be felt industry-wide as the demand for active apparel in the Australian market proves insatiable. billion, according to 2020 data that was released in 2022 by GlobalData. billion market, $4.3 Australia’s sportswear industry is worth $8.5 billion by 2025. Of that predicted $11.7

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. Covid-19 changed the way we purchase products and services.

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Inside Retail

JUNE 19, 2023

Located over six stories on the corner of Bourke Street and Lonsdale Street, the billboard will show six 3D videos, which will also be shared across Superdry’s website and social media platforms. It blew up on social media which – in addition to the out-of-home traffic – made it hugely effective.” The future?

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Inside Retail

MARCH 12, 2024

Started as a passion project by Greta Gale, a lawyer and former Woolies X senior marketing manager, who needed a classic black everyday suit, the premium women’s suiting and tailored separates brand officially launched in January 2022. I was fortunate that, in terms of launching the brand, I had a marketing background.

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Inside Retail

APRIL 14, 2024

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion in 2022, making the country one of the top 10 beauty markets in the world.

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Inside Retail

MAY 31, 2023

Launched in September 2022, the Boston-headquartered platform boasts the resources of a powerful parent – China’s Pinduoduo Holdings. Next-generation manufacturing A study by market research agency YPulse revealed Amazon as the favourite retail brand among Gen Z, with its growing appetite for online marketplaces.

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Inside Retail

APRIL 26, 2024

It’s a trend that’s also playing out close to home with Roy Morgan’s Future of Australian Retail address highlighting the dichotomy between the $8 billion in sales cheap offshore marketplaces are sucking out of the market versus the increase in people wanting to shop more ethically and sustainably while still looking for quality.

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Fashion Social Media Shopping Pattern 162

Inside Retail

FEBRUARY 21, 2023

The Sydney store followed the launch of its first permanent US store and four new stores across South Korea in 2022. She said that Australia is an important market for Casetify within the Asia-Pacific region, and follows the success of its local e-commerce launch.

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Inside Retail

FEBRUARY 23, 2022

The e-commerce boom of the last two years has been felt across the globe, and the Australian market is no exception. If last year felt slightly less volatile than the one before it, it might be because business owners and markets as a whole have learned to keep a finger on the pulse of change and respond quickly.

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Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.

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Trade Show Booth Companies - Trade Group

JUNE 6, 2022

Another way to stand out from your competitors and save money is to use free social media platforms and email campaigns to market your booth before the show. Having discussed three simple principles for investing in a trade show marketing plan, here are some specific ideas you can apply today. What’s your budget?

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RetailMinded

SEPTEMBER 19, 2022

As the retail industry gears up for the 2022 holiday shopping season and looks ahead to another new year, the Kentucky Retail Federation (KRF) will host its inaugural Retail Recharge Conference presented by Yelp in Lexington on Tuesday, October 25, 2022. . Emily Washcovnick, Senior Field Marketing Manager, Yelp.

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