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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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New social media apps solve low conversion rates on performance marketing

Inside Retail

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. billion in 2022 and is increasing at a rate of 18.8

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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. billion in 2022, and is expected to reach $86.3 Data from Market.us

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Social media darling no more. On Instagram, which is the brand’s main social platform and was immensely instrumental to its initial success, Glossier’s account has been losing followers constantly since the ‘Outta The Gloss’ debacle in July of 2020. As a result, Glossier’s brand value has taken quite the hit.

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. The impact of social commerce in working with Gen Z and Generation Alpha. December 6, 2022 at 11:00am PT, 2:00pm ET, 7:00pm BST The cool new innovations shaping the commerce industry.

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The Best 2022 E-Commerce Tech Developments

Retail Focus

In what follows, we discuss the top 2022 e-commerce technology improvements guaranteed to develop your business. . Social Marketing . Social media is one of the most popular marketing methods used by online retailers to combine information and boost the visibility of their businesses. Mobile Marketing .

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

A recent study showed consumers trust traditional e-commerce platforms less than they did in 2022,” Chia added. Social media has presented an easy way for scammers to reach consumers, by promoting fake websites and e-commerce businesses next to legitimate ones to create a false sense of consumer trust. Who’s footing the bill?