Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. The post Burger King’s innovative strategy: viral menus and limited collectibles appeared first on Inside Retail.

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Retail Focus

JANUARY 20, 2022

Thus, it is necessary to change the marketing strategies. The most immediate problem in 2022 is how marketing will develop after cookie death. This decision will be implemented in 2022 and is considered a significant achievement. Direct-to-consumer (D2C) will be considered the best marketing strategy.

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Parcel Pending

DECEMBER 2, 2023

As we enter post-COVID normalcy, it’s a perfect time to re-evaluate lessons learned, embrace student engagement strategies, and implement university campus improvement ideas and innovations at your higher education institution. Actively engaged students have been linked to improved achievement, persistence, and retention.

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Parcel Pending

DECEMBER 25, 2023

5 Fueling this shift for sustainable retailing is an emerging “deinfluencing” social media trend urging followers to stop impulse buys on Instagram, X (formerly Twitter), and TikTok that harm the environment. Emailing receipts is the first step towards building a robust email marketing strategy. #7 And the best perk?

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Inside Retail

JANUARY 24, 2024

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

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Social Media Customer Retention Visual Merchandising Strategy 130

Inside Retail

MARCH 15, 2022

They have absolutely loved the new look and layout and we can’t wait to roll this out even further in 2022. Comedian and social-media sensation Celeste Barber faced the campaign, and Australian designer Toni Maticevski designed the iconic White Shirt, raising over $500,000.

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Inside Retail

DECEMBER 17, 2023

Coming after the business has continued to renovate the look of its beauty halls over the last three years, the 11,000 square foot space is part of Boots’ strategy to build a bridge between medicine and retail, much like Chemist Warehouse has done with Ultra Beauty and superstores in Australia.

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Inside Retail

OCTOBER 18, 2021

All trends are pointing to an acceleration of e-commerce in 2022, making right now a critical time to prepare for the challenges and opportunities ahead. It was also hosted by Thomas Franey of MotorCycle Holdings, who discussed his firm’s broad-scale digital transformation to an omnichannel strategy across the entire group.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Not too dissimilarly, Jacquemus’ 2022 holiday campaign starred Pamela Anderson which incidentally marked the beginning of her fashion comeback.

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Inside Retail

MARCH 12, 2024

Started as a passion project by Greta Gale, a lawyer and former Woolies X senior marketing manager, who needed a classic black everyday suit, the premium women’s suiting and tailored separates brand officially launched in January 2022. Gale named the business after her mother’s maiden name Furlong and her father’s last name Gale. “I

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Inside Retail

JANUARY 5, 2023

Her appointment follows a seven-month search after the brand’s former CEO Patrik Frisk announced his resignation in May 2022. According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data.

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Inside Retail

JANUARY 5, 2023

Her appointment follows a seven-month search after the brand’s former CEO Patrik Frisk announced his resignation in May 2022. According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data.

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RetailMinded

APRIL 3, 2022

A new study revealed: Social media marketing (32%), e-commerce software (31%), email marketing (29%), retail operations (26%) and online payments (24%) score highly. 63% of US brands plan to increase investment in retail software in 2022. Top 10 Investment Priorities For 2022. Social media marketing (32%).

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RetailMinded

JANUARY 4, 2022

Here’s a list of the top retail technologies you must look out for in 2022: . When it comes to knowing the best technological trends that could help retailers in 2022, one of the most ideal alternatives businesses can consider is the use of customer service robots. Customer Service Robots . Voice Commerce . Cashierless Stores .

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Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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Retail Focus

FEBRUARY 2, 2024

The annual retail sales in the UK totaled 496 billion pounds in 2022, growing significantly over the last decade. This article highlights actionable strategies that can help retail businesses win the customer service game. Exceptional customer service goes beyond driving sales. It also fosters loyalty and builds a brand’s reputation.

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Inside Retail

OCTOBER 16, 2023

Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022. Many initially sold products through their websites and social media platforms but have since expanded their reach by leveraging e-commerce platforms like Amazon and Flipkart.

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Social Media Beauty and Health Consumer Electronics Consumer 130

Inside Retail

MARCH 20, 2024

trillion in 2022 and grew at a CAGR of 8 per cent from 2017 to 2022. Despite sales remaining below the pre-pandemic level and weak consumer sentiment, retail growth is expected to reach 5 per cent from 2022 to 2027. Estimates suggest China’s social commerce market enjoyed a 40.25 trillion from 2022 to 2027.

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Inside Retail

NOVEMBER 30, 2023

billion, according to 2020 data that was released in 2022 by GlobalData. The brand quickly found its target demographic and intends to use its social media platforms to build an empowering community around its product range that extends from size XXS to XXL. Australia’s sportswear industry is worth $8.5 billion by 2025.

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Apparel Social Media Fashion Boutique 262

Inside Retail

MAY 31, 2023

Launched in September 2022, the Boston-headquartered platform boasts the resources of a powerful parent – China’s Pinduoduo Holdings. Temu’s marketing strategy relies heavily on social media and fosters a community whilst building a commerce channel throughout.

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Inside Retail

SEPTEMBER 15, 2022

Pantone has previously created custom colours for the likes of Valentino, which showed its Fall/Winter 2022-23 collection almost entirely in its signature PP Pink, and American football star Tom Brady, who used Brady Blue for the launch of his activewear line. Without social, we’d be a very different business,” he said. “It

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RetailMinded

AUGUST 31, 2022

However, despite the obvious nature of social media advertising, it can be very difficult to focus on a specific target market. The post 5 Must-Have Products to Advertise Your Business for 2022 appeared first on Retail Minded. Something for Nothing – Making Use of Free SEO Tools. It’s up to you.

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Advertising Social Media Circulation Promotion 98

RetailMinded

NOVEMBER 13, 2022

The most resilient retailers will keep a cool head by adopting a multitude of strategies, like the ones below, to target and retain customers, perform great customer service, keep sales moving and cash flow healthy. . The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.

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Inside Retail

SEPTEMBER 11, 2022

It is a 3D space for customising your avatar, completing quests and sharing content to social media. People entering the Bulgari Zepeto virtual world will be able to browse the brand’s 2022 Resort Collection ‘Sunset in Eden’, inspired by the warm apricot glow that is revealed at the end of a summer’s day. A phygital lifestyle.

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Inside Retail

FEBRUARY 23, 2022

In fact, many of these Australian shoppers expect their online shopping to increase in 2022. For brands and retailers, this means that the best marketing strategy will be a multichannel approach. As you might expect, the research shows Australians are doing more of their shopping online than they were before the pandemic.

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E Delevry

APRIL 15, 2022

In this piece Mel Tymm, industry principal at Naveo Commerce, looks at w hat 2021 can teach us about 2022 peak season and why product visibility and smart warehouse solutions are key. . Social commerce – like in app purchases through Instagram or Snapchat – is building momentum.

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Social Media Engagement Strategy Consumer 52

Inside Retail

APRIL 26, 2024

But, with an aggressive spend on social media, they are hard to ignore. Love it Longer opened in 2022 and is co-owned by a family with a long history in fashion, Giulia Ferrari, sister Mattia and mum Armanda. Review your sustainability strategies. The key is to be part of the solution.

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Fashion Social Media Shopping Pattern 162

Inside Retail

FEBRUARY 27, 2023

Australia Post’s 2022 e-commerce industry report told us that online retail sales represent around 20 per cent of total retail sales , with shopping habits being reformed during the pandemic. However, over the 12-month period from November 2021 to November 2022, online purchases were down 3.8

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Inside Retail

JANUARY 31, 2023

There’s increasing awareness of the need for a unified metric system to measure data strategies. They identify four key strategies for marketers in the sector to better harness their data: 1. To remain competitive, brands need to begin discussing the social strategy implications of business objectives and conversion.

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Trade Group

NOVEMBER 24, 2021

The Natural Products Expo West (NPE West) will be coming back as a live, in-person event on March 8-12, 2022. In light of this success, it’s good to look at the general trends and prepare for NPE West 2022. It’s a marketing strategy centered on giving experiences that immerse the consumer in the brand. Natural Products Trends.

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Social Media Marketing Strategy Art 52

Inside Retail

NOVEMBER 6, 2023

Combined with product flops, such as the overhyped but underperforming launch of the (currently discontinued) Glossier Play line, the brand went from social media darling to social outcast. Another major change for Glossier was its announcement in 2022 that it would start selling through Sephora.

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Inside Retail

FEBRUARY 27, 2023

This strategy has led to significant revenue growth, and could be the way forward for brands operating in a similar space, the business’ founder and CEO Miranda Gillespie told Inside Retail. Previously, we solely had a digital focus around Google and social media. We’ve only [implemented] this strategy for about a year.

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Inside Retail

APRIL 2, 2024

Just as #booktok has helped revive the indie bookstore sector, several social media trends and hashtags have helped revive the popularity of personal journals and other aesthetically pleasing stationery items amongst millennial and Gen Z consumers. In 2017, Papier raised approximately US$4 million in a Series A funding round.

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Inside Retail

APRIL 14, 2024

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion in 2022, making the country one of the top 10 beauty markets in the world.

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Inside Retail

AUGUST 18, 2022

To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on social media platforms, particularly TikTok. Beyond the sponsorship strategy, Hampson expects Replay to benefit from increased spending on luxury fashion post-Covid. per cent from 2022-2027.

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Inside Retail

JANUARY 3, 2024

Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. IR : Can you discuss your social media strategy? KS: In my own life, I’m not a social media-active person. But running a business is completely different.

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Apparel Social Media Merchandising Balance 130