Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Not too dissimilarly, Jacquemus’ 2022 holiday campaign starred Pamela Anderson which incidentally marked the beginning of her fashion comeback.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. billion in 2022. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

MARCH 12, 2024

Started as a passion project by Greta Gale, a lawyer and former Woolies X senior marketing manager, who needed a classic black everyday suit, the premium women’s suiting and tailored separates brand officially launched in January 2022. We’re a lot more active on socials than we used to be. “Our

Social Media 130

Social Media Tailored Pattern Fashion 130

Inside Retail

JANUARY 24, 2024

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

Social Media 130

Social Media Customer Retention Visual Merchandising Strategy 130

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. A survey by Edelman in its Trust Barometer 2022 found that business beats government by 53 points on competency and 26 points on ethics. This logic extends into the store.

Advertising 162

Advertising Consumer Curate Social Media 162

Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

Social Media 246

Social Media Apparel Color Texture 246

E Delevry

APRIL 15, 2022

In this piece Mel Tymm, industry principal at Naveo Commerce, looks at w hat 2021 can teach us about 2022 peak season and why product visibility and smart warehouse solutions are key. . Social commerce – like in app purchases through Instagram or Snapchat – is building momentum.

Social Media 52

Social Media Engagement Strategy Consumer 52

Inside Retail

FEBRUARY 15, 2022

Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. 2022 and beyond: a sustainable future. And we’re looking to roll out our Supercrew loyalty program in early 2022.”.

Social Media 130

Social Media Gifts Line Artistic 130

Inside Retail

FEBRUARY 27, 2023

Australia Post’s 2022 e-commerce industry report told us that online retail sales represent around 20 per cent of total retail sales , with shopping habits being reformed during the pandemic. However, over the 12-month period from November 2021 to November 2022, online purchases were down 3.8

Social Media 130

Social Media Harmony Shopping Promotion 130

Inside Retail

DECEMBER 13, 2023

A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. While Christmas may still be the primary focus of retailers and media channels in the US, there has been a notable increase in products geared towards other festive occasions, including Hanukkah and Lunar New Year.

Gifts 130

Gifts Accessories Accessories Social Media 130

Retail Bound

DECEMBER 14, 2022

The entire marketing strategy and pre-campaign is built around reaching the funding goal, however, what happens once you reach it? You will absolutely have to have a content strategy in place for keeping your backers informed, engaged and excited! Have Content Strategy in Place. Do you have a plan for when you succeed?

Planning 119

Planning Social Media Engagement Strategy 119

Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. Engaging with customers directly online is particularly appealing for new brands.

Engagement 130

Engagement Strategy Consumer Marketing 130

RetailMinded

JANUARY 25, 2022

Over the last 20 years we’ve seen social media shift from simple, text-based updates, to increasingly visual content, championed by app-based platforms like Instagram and Snapchat, with new entrants such as TikTok and Pinterest taking the trend even further. Social media now goes way beyond communicating with friends and family.

Social Media 52

Social Media Shopping Consumer Management 52

Inside Retail

MARCH 12, 2024

Having never partnered with another brand before November 2022, Lush launched four massive collaborations in 2023 with the likes of One Piece, Super Mario Bros Movie , SpongeBob SquarePants , and the iconic Barbie. This meant our strategy centred around customer experience and staff training.

Strategy 130

Strategy Perspective Gifts Social Media 130

Inside Retail

APRIL 4, 2024

A journey that began with product adaptation is now advancing into store design, staff training and the embrace of sales channels like influencers and social media platforms that not so long ago might have seemed unimaginable for a conservative, traditional Italian shoemaker. “We Omnichannel is the only strategy for brands.”

Strategy 130

Strategy Consumer Marketing Fashion 130

Inside Retail

APRIL 10, 2024

Moreover, Gen Z and Millennials are proficient in using social media platforms. Countries like India, China, Nigeria, Saudi Arabia, Egypt, and Vietnam are leading this shift, not just engaging with the secondhand market, but also indicating strong intent to increase their spending in this sector,” he noted.

Marketing 130

Marketing Consumer Social Media Shopping 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 25, 2023

Unlocking the secrets to achieving virality across social media platforms can be challenging, particularly regarding video content. Conduct thorough research to create engaging content that resonates with your viewers. This ensures people will stay engaged on your channel by watching the next suggested video.

Social Media 52

Social Media Engagement Promotion Other 52

RetailMinded

FEBRUARY 20, 2023

Take it a step further: For a relatively hands-off online strategy, it doesn’t get much easier than using Amazon’s Fulfillment by Amazon (FBA) program. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Parcel Pending

JANUARY 21, 2022

Since customers whose wait times are two minutes and under (when using BOPIL, for instance) are four times more likely to purchase again, smart lockers are a key strategy for retail store operational efficiency. 2022, January 4). The post Creating a Contactless Retail Experience in 2022 appeared first on Parcel Pending.

Customer Retention 52

Customer Retention Shopping Social Media Line 52

RetailMinded

JANUARY 26, 2022

Over the last 20 years we’ve seen social media shift from simple, text-based updates, to increasingly visual content, championed by app-based platforms like Instagram and Snapchat, with new entrants such as TikTok and Pinterest taking the trend even further. Social media now goes way beyond communicating with friends and family.

Social Media 52

Social Media Shopping Consumer Management 52

Parcel Pending

FEBRUARY 28, 2023

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. physical store , website, social media ) is known as omni channel retailing. 2 Enter omnichannel retailing.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

FEBRUARY 28, 2023

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. physical store , website, social media ) is known as omni channel retailing. 2 Enter omnichannel retailing.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

MAY 3, 2023

For both online and offline retailers, an innovative, omnichannel (and, whenever possible, hybrid) approach to sales and a convenient, customer -centered returns strategy are critical to staying ahead of the competition and providing customers with the kind of retail experience they now expect. October 14, 2022. March 21, 2022.

Social Media 52

Social Media Consumer Shopping Marketing 52

Inside Retail

AUGUST 15, 2023

It does so by engaging with everyone who comes into its orbit: from the coffee growers and communities the brand works within producing countries, to its team members, customers and the planet. It does so through a variety of methods, including the use of its website, social media, product packaging and custom-made postcards.

Marketing 130

Marketing Engagement Location Shopping 130

Inside Retail

NOVEMBER 21, 2022

2022 is the beginning of a rebirth for Hong Kong and for our company,” De Preaumont told Inside Retail. Social media platforms are at the heart of the company’s customer acquisition and retention strategy. Le Dessert has since become the number one online patisserie in Hong Kong. Julien De Preaumont. “We The platforms.

Social Media 246

Social Media Gifts Concept Engagement 246

Trade Show Booth Companies - Trade Group

FEBRUARY 15, 2023

15 Ways to Make Trade Shows an Absolute BLAST Kevin O’Leary speaking at the 2022 Bitcoin Conference in Miami. Social Media Wait, how is social media supposed to make trade shows fun? There are a lot of strategies for using social media to raise brand awareness and make trade shows more fun.

Social Media 52

Social Media Engagement Marketing Planning 52

Parcel Pending

OCTOBER 20, 2023

As we enter post-pandemic normalcy, many universities leveraged the unconventional learning period from 2020 to 2022 to determine how to transform their college campuses and create a better campus life experience for their students. A key issue that remains for off-campus learning students is engagement. Thanks to TikTok with its 1.7

Engagement 52

Engagement Social Media Color Strategy 52

Inside Retail

SEPTEMBER 20, 2022

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. An interesting collaboration.

Marketing 130

Marketing Social Media Fashion Location 130

Retail Bound

JANUARY 11, 2022

As businesses and retailers close out 2021 and finalize plans for 2022; marketing and communications plans are coming into consideration and department heads are working with allocated budgets. An aggressive public relations strategy is often top of mind as executives and management consider how to implement new product launches.

Social Media 59

Social Media Management Strategy Planning 59

Inside Retail

MARCH 28, 2022

After completing two funding rounds in 2021, leading online marketplace Vestiaire Collective has kicked off 2022 with a bang, unveiling a new global brand identity this week to underscore its firm belief that pre-loved is the indisputable future of fashion. The strategy we’ve been implementing over the past two years is paying off.

Fashion 130

Fashion Marketing Social Media Strategy 130

All Work

JULY 14, 2023

As a social media company, LinkedIn understands the importance of ensuring that team members feel like they belong to something bigger. In 2022, the Gensler Seattle team saw an opportunity to reimagine their workplace to be more effective for the new blend of digital, physical, and hybrid work that emerged from the pandemic.

Social Media 58

Social Media Color Contrast Space 58

Parcel Pending

MARCH 29, 2024

Omnichannel shopping means integrating online stores with social media channels and physical retail locations to ensure consistency across all platforms — from browsing and ordering to delivery and support. The integration of omnichannel strategies is just the start. September 29, 2022. March 20, 2024. link] Thompson, J.,

Social Media 52

Social Media Marketing Management Flow 52

Inside Retail

JUNE 30, 2022

“Having to navigate contested submissions, appeals, emails, phone calls and requests for support and expedition meant that we finally got our licence approved in February 2022, having submitted our initial application in October 2020,” Cox explains. We have people who look after copywriting, brand strategy, social media and logistics.”.

Shopping 130

Shopping Social Media Space Promotion 130

Inside Retail

JUNE 30, 2022

“Having to navigate contested submissions, appeals, emails, phone calls and requests for support and expedition meant that we finally got our licence approved in February 2022, having submitted our initial application in October 2020,” Cox explains. We have people who look after copywriting, brand strategy, social media and logistics.”.

Shopping 130

Shopping Social Media Space Promotion 130

Trade Group

SEPTEMBER 4, 2021

Five tips for maximizing exhibit design and impact at RSA Conference 2022. If you plan to exhibit at the Moscone Center in San Francisco for RSA 2022 and want win Best in Show, consider the following five tips to catch the eyes of the judges AND your prospects. 1: Embrace RSA’s theme for 2022 … TRANSFORM!

Engagement 52

Engagement Social Media Promotion Perspective 52

Contra

NOVEMBER 18, 2021

And what is in store for 2022? From contactless payment methods to social media-based brands, the QR code boom is here to stay. . Creating highly relatable stories that connect to the audience using the data gathered is a strategy OOH has already started embracing. In fact, global outdoor ad spending rose by 25.8%

Advertising 52

Advertising Outdoor Tailored Social Media 52

Trade Show Booth Companies - Trade Group

APRIL 10, 2023

Whether it’s a digital ad campaign that increases revenue or a corporate event that strengthens the bonds within the company, marketing leaders get to test their communication and strategy skills on a day-to-day basis. Managing a successful trade show strategy has to be in the bid for the top three. Let’s get started!

Design 52

Design Engagement Marketing Display 52