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How to understand contradictory consumer behaviour: study

Inside Retail

Understanding consumer behaviour is critical to creating a relevant retail offer and marketing message, but what happens when consumers behave in contradictory ways? Many retailers will recognise the reality that despite consumers saying they care about sustainability , their spending tells a different story.

Consumer 263
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Social media marketing trends for 2022

Inside Retail

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Bite-sized content.

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Consumer spending predictions in 2022

Inside Retail

If the past two years have taught us anything, it’s that being available to consumers across different channels is key to your success. In the fourth report of its kind, Pattern Australia polled 1000 online shoppers in March 2022 to learn about customer behaviour last year and how shopping habits are likely to change in the year ahead. .

Consumer 130
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From China to India, how the world’s retail markets stack up: report

Inside Retail

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. China’s e-commerce market, worth $1.9

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How nostalgia and NFTs created a multibillion-dollar collectables market

Inside Retail

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. million in 2020 to US$17.7

Marketing 262
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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. It was valued at US$200 million in 2022.

Marketing 259
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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

Marketing has completely revolutionized since the advent of the pandemic. These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing.

Marketing 130