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How high-tech, dazzling retail displays are engaging today’s consumers

Inside Retail

As Australian retailers see consumers returning to in-person shopping, the drive to present eye-catching fitouts to a digital-savvy customer base has become critical in strengthening brands and creating unique and immersive shopping experiences.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Between May 2020 and May 2021, Australians spent $48.1

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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

People were shopping in stores and Black Friday, Cyber Monday were becoming successful sale events on those specific days. But people were starting to shop for Christmas around that time. In November, consumers became aware of global supply chain issues, spiking fear into them that Christmas shopping may be a major challenge.

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No longer a “hot new thing”: Why AR shopping is here to stay

Inside Retail

Google started working with its AR and AI partners ModiFace and Perfect Corp on a tool that would allow users to virtually try on eyeshadow, lipstick, and foundation shades online in December 2020. “When it comes to makeup, I always say, ‘use without caution,’ and now you can shop without caution, too.”

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The rise of livestream shopping

Inside Retail

From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home. There is definitely a trend towards shopping and entertainment coming together, but the platforms are not fully integrated yet,” Bush told Inside Retail.

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JD.com launches Ochama Robotic Shop

Retail Focus

JD.com has opened two robotic shops by the new brand name “ ochama ” in the Netherlands, with more locations to follow soon. The new model of shops introduces an unprecedented shopping format merging online ordering and pick-up shop in which robots prepare the parcels, and home delivery service.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. TikTok’s Hashtag Challenge Plus enables users to shop for products associated with a sponsored hashtag.