Remove 2020 Remove Consumer Remove Engagement Remove Shopping
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How high-tech, dazzling retail displays are engaging today’s consumers

Inside Retail

As Australian retailers see consumers returning to in-person shopping, the drive to present eye-catching fitouts to a digital-savvy customer base has become critical in strengthening brands and creating unique and immersive shopping experiences.

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No longer a “hot new thing”: Why AR shopping is here to stay

Inside Retail

Google started working with its AR and AI partners ModiFace and Perfect Corp on a tool that would allow users to virtually try on eyeshadow, lipstick, and foundation shades online in December 2020. “When it comes to makeup, I always say, ‘use without caution,’ and now you can shop without caution, too.”

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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

People were shopping in stores and Black Friday, Cyber Monday were becoming successful sale events on those specific days. But people were starting to shop for Christmas around that time. In November, consumers became aware of global supply chain issues, spiking fear into them that Christmas shopping may be a major challenge.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Between May 2020 and May 2021, Australians spent $48.1

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

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Analysis: The rise of the purposeful consumer

Inside Retail

Covid-19 hit the reset button on consumer behaviour. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. Shopping with purpose.

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Zalora talks e-commerce growth drivers, consumer trends in new report

Inside Retail

Online shopping platform Zalora expects e-commerce to remain resilient despite the economic uncertainties facing businesses in Southeast Asia and an increasingly dimming global economy. One example of this in the world of fashion is the transition from live streaming to augmented reality shopping.

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