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How high-tech, dazzling retail displays are engaging today’s consumers

Inside Retail

As Australian retailers see consumers returning to in-person shopping, the drive to present eye-catching fitouts to a digital-savvy customer base has become critical in strengthening brands and creating unique and immersive shopping experiences.

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Coca-Cola supports UEFA Euro 2020 sponsorship with consumer competitions

Talking Retail

Coca-Cola is set to launch two on-pack competitions as part of its sponsorship of UEFA Euro 2020, in a move designed to “engage consumers whilst on-the-go and at home whilst enjoying football at home with family and friends”. This story continues at Coca-Cola supports UEFA Euro 2020 sponsorship with consumer competitions.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Between May 2020 and May 2021, Australians spent $48.1

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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customer engagement into their pipeline,” observed Ioakim. Consumers will continue shopping earlier. The post 2019 vs 2020 vs 2021: How has Covid impacted Christmas?

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4 Methods Guaranteed to Engage Esports Consumers  

Trade Show Booth Companies - Trade Group

This is the power of the esports audience: a young, digitally savvy crowd with disposable income currently sitting at just under 400 million people but is expected to reach 600 million by 2020. For brands, more is needed to reach the esports consumer. This group doesn’t want to be sold to; they want to be engaged.

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Introducing the post-Covid connected consumer

Inside Retail

It too has created new needs to be met and in turn, it has necessitated new products, devices and services which are designed to engage and connect. New technologies have sprung up to connect consumers at a time of increasing distance. The possibilities for increasing consumer engagement and consumer connection are endless.

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Analysis: Key takeaway from half-year results? Focus on consumer trends

Inside Retail

Brands that successfully surfed 2020’s first wave of Covid-impacted consumer behaviour changes have now learned that was the best and longest ride. The reality is that 2020 was a year like no other. There are always winners and losers with large-scale shifts in consumer behaviour, and this time is no different.

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