Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. TikTok’s Hashtag Challenge Plus enables users to shop for products associated with a sponsored hashtag.

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Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

SEPTEMBER 23, 2021

San Francisco-based mobile shopping app Wish has kicked off a campaign to dramatically increase the number of merchants on its platform from countries other than China. billion in sales in the first nine months of 2020, a 32 per cent increase on the prior corresponding period, thanks to the impact of Covid-19.

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Hobbies Advertising Merchandising Fashion 246

Inside Retail

MAY 26, 2021

“[And], aligned with the vaccine roll-out, since Easter every week sees more and more of our customers heading back into store, [and], encouragingly, even with the gradual return to normalised shopping behaviour our online sales continue to perform well and grow.”. Mosaic pays $630,000 for breaching consumer law.

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Advertising Fashion Consumer Management 246

Inside Retail

JUNE 16, 2021

With retail being one of the most negatively impacted industries in 2020, there’s no doubt that businesses within this sector are eager to recoup losses. With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. Leverage video advertising to stand out from the crowd.

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Advertising Tailored Engagement Strategy 236

Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. One of our interviewees highlighted the cyclical nature this could have on consumer behaviour.

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Consumer Planning Gifts Advertising 246

Inside Retail

JUNE 17, 2022

Today’s filing will allow Revlon to offer our consumers the iconic products we have delivered for decades, while providing a clearer path for our future growth,” said Debra Perelman, Revlon’s president and CEO. Consumer demand for our products remains strong – people love our brands, and we continue to have a healthy market position.

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Advertising Consumer Management Space 264

Inside Retail

OCTOBER 3, 2023

But the business’ advertising manager Damian Lucas told Inside Retail that sleep has never been as important as today. “The As a result, the business then conducted market research for a year and found that while its proposition was incredibly attractive to this group of younger consumers, it hadn’t been marketing to them at all.

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Inside Retail

MARCH 3, 2024

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

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Social Media Advertising Marketing Consumer 130

Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. Amazon-owned Twitch is home to 91 per cent of all streaming content, according to a 2020 report from Stream Hatchet and Streamlabs. .

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Beauty and Health Advertising Fashion Engagement 246

Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. And consumers can feel it.

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Customer Retention Engagement Advertising Consumer 221

Inside Retail

SEPTEMBER 11, 2021

billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide. Progressive retailers should be leveraging this white space to provide replacement experiences that give consumers an equal sense of belonging and connectedness to the brand, and to their family and friends, from home.

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Beauty and Health Reimagine Gifts Engagement 246

VMS

AUGUST 31, 2021

He’s a digital anthropologist and Salesforce.com’s Global Innovation Evangelist, evaluating how the ongoing digital revolution has changed everything about the way companies and consumers do business — especially in a pandemic world. Advertisement. The thing about 2020, we all as a human race were disrupted equally.

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Consumer Advertising Social Media Visual Merchandising 52

Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. billion in 2020. The market is expected to grow to US$126.48

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Location Retail Marketing Marketing Consumer 130

Inside Retail

JULY 12, 2023

But the Covid-19 pandemic has pushed that goal further away, with Australian households estimated to have wasted more than $20 billion worth of food across 2020 and 2021, according to Rabobank’s annual Food Waste Report. The major guys also like to keep things in-house, and that’s fine, but they’re really only selling to their own customers.

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Advertising Strategy Consumer Line 246

Inside Retail

SEPTEMBER 19, 2022

In its composite declaration, the consortium aims to address rapidly evolving issues of counterfeit trade in online retail and to support the intellectual property rights (IPR) of participating brands and consumer protection efforts in the e-commerce environment. Staying ahead of the game. The big picture. The last mile.

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Advertising Consumer Shopping Fashion 246

Inside Retail

NOVEMBER 20, 2022

Back in 2020, Amazon opened its first Amazon Go store in Seattle, introducing consumers to the concept of full-size, cashierless grocery stores. Images of shoppers are processed in a data saving manner and only used to enable cashless shopping. All the payments would be done automatically. Already at it in Singapore.

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Concept Consumer Promotion Shopping 130

VMS

MAY 17, 2021

That was the main change in shopping behavior grocers experienced during the coronavirus pandemic. Wary of catching COVID-19, many consumers made fewer trips to supermarkets and grocery stores, and when they did, they tended to buy more to extend the time between such excursions. Advertisement. Advertisement.

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Shopping Design Layout Advertising 52

Inside Retail

AUGUST 11, 2023

But is the retail industry really living up to the promise of creating products that all consumers, with a variety of physical, visual, and neurological needs, can use? The reality is that there is no one example of what a disabled consumer looks like. This will enhance the shopping experience for all consumers,” Mohammadian explained.

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Fashion Consumer Layout Marketing 130

Inside Retail

JUNE 22, 2021

Starts at 60, the online news and community hub aimed at seniors, has just launched an e-commerce platform as it looks to become the go-to destination for the growing number of baby boomers shopping online. Older online shopping ‘boom’. A race to reach baby boomers. But that changed last year.

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Department Stores Gifts Shopping Consumer 236

Inside Retail

JULY 12, 2021

The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips. Towards the end of 2020, we saw a growth in localism, people working from home, staying home and shopping local.

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Concept Circulation Strategy Location 264

Inside Retail

JUNE 30, 2021

The retail industry in Malaysia has struggled during Covid, but shopping centre Pavilion in Kuala Lumpur has continued to find a way to reach consumers. It’s encouraging to observe similar trends in countries like China, where trends such as “revenge shopping” are aiding the country’s speedy economic recovery.

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Department Stores Shopping Layout Outdoor 246

Inside Retail

AUGUST 9, 2023

This can be costly and time consuming. per cent during the 2020 to 2027 period. With e-commerce, the border between local consumers and global consumers has blurred – any brand can receive orders globally, and consumers can also shop from any brand globally.

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Beauty and Health Advertising Flow Consumer 130

Inside Retail

MAY 10, 2022

Many brands now offer loyalty programs to entice customers to shop with them more often and offer rewards. The annual report, now in its 10th year, found that 71 per cent of respondents said loyalty programs have a direct impact on how often and how much they spend with a brand, up from 56 per cent in 2020.

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Gifts Advertising Concept Consumer 130

Inside Retail

OCTOBER 26, 2021

Her Black Book is a new mobile shopping app that aims to attract price-focused Gen Z and Millennial shoppers with cashback offers, coupon codes and flash sales for premium brands across fashion, sport, accessories, beauty, homewares, kids and travel. Creating a premium shopping experience.

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Beauty and Health Advertising Marketing Flow 130

Parcel Pending

MAY 18, 2021

Online shopping is booming like never before. Today’s college students are some of the key players in the online shopping boom. With college students doing more of their shopping online, many higher education institutions are having to deal with holiday-like package volume year-round. Online Grocery Shopping is Booming.

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Shopping Social Media Management Line 52

Inside Retail

JUNE 29, 2022

Shopee opened for business as a consumer-to-consumer (C2C) marketplace in the first quarter of 2015 and evolved into a hybrid B2C/C2C business model that by late 2019 was growing fast. Its revenue growth hit 160 per cent in 2020 and 136 per cent in 2021, which translated into an increase in dollar terms from US$835 million to US$5.1

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Beauty and Health Advertising Marketing Contrast 130

Inside Retail

SEPTEMBER 9, 2021

Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Canada’s biggest retailer, Loblaw, has integrated loyalty into its health and wellness app, PC Health, which launched in 2020.

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Promotion Line Advertising Management 239

Inside Retail

AUGUST 11, 2021

Ground Control Data is an Australian technology business that helps advertisers understand, optimise and predict marketing outcomes by partnering with the world’s leading digital consumer intelligence platforms. The past 18 months helped drive the value-seeking behaviours of consumers. Meanwhile, in Australia.

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Customer Retention Consumer Gifts Advertising 162

Inside Retail

JULY 26, 2021

As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5 Duty-free retail meets live commerce. million domestic travellers. The ‘C’ in CRM is for ‘community’, not ‘customer’.

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Social Media Advertising Apparel Marketing 130

Inside Retail

SEPTEMBER 26, 2023

Amazon forces sellers to use its warehouses and delivery services, inflating costs for consumers and sellers, the FTC said. Amazon said that the FTC lawsuit was wrongheaded and would hurt consumers by leading to higher prices and slower deliveries. The FTC accused Amazon, a company started in a garage in 1994 and today worth $1.3

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Social Media Advertising Other Consumer 130

Inside Retail

FEBRUARY 15, 2022

Australians switched up their streetwear during rolling lockdowns in 2020-21. That said, there is always a requirement for brands to attract and talk to a new, potentially younger consumer. It became more about dressing for fitness and leisure in the open air than casual socialising in city centres.

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Social Media Gifts Line Artistic 130

Inside Retail

AUGUST 14, 2022

So, in 2020, we created a FIT Algorithm for our app, and began building a diverse community so women of all heights, shapes, sizes, and ages could discover like-bodied creators and clothing they could feel confident would fit. Representation is one of the keys to a better shopping experience.

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Social Media Fashion Shopping Advertising 130

Inside Retail

AUGUST 18, 2022

The brand is opening its first New Zealand store at Sylvia Park, an upscale shopping centre outside of Auckland, and launching a local e-commerce site in October. It is also rolling out several activations and advertising campaigns in the coming months to support the move. ori All Blacks teams,” Iozzi told Inside Retail.

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Expansion Planning Social Media Fashion 130

Inside Retail

NOVEMBER 21, 2022

For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. The campaign won the Grand Effie in 2020, showing how cultural insight can launch resonant ideas attuned to the zeitgeist.

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Strategy Marketing Consumer Planning 245

Inside Retail

JUNE 3, 2021

It’s clear that this volume will remain and grow as consumers have adopted store pick-up as a habitual way to shop in post-lockdown. According to the Salesforce Q2 shopping index , sites advertising buy online and curb-side pick-up options saw digital revenues grow by 127 per cent year over year.

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Location Customer Engagement Advertising Shopping 147

Trade Show Booth Companies - Trade Group

APRIL 11, 2022

Consumers are exchanging money for time and products for experiences. Experiential marketing is used by businesses to increase customer loyalty, inform people of products and services and meet the changing priorities of consumers. Key to experiential marketing is that consumers play and active role, not a passive one.

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Marketing Consumer Other Outdoor 52

Inside Retail

APRIL 25, 2021

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. Abandonment of sexualised marketing.

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