article thumbnail

Mmm, it’s the sweet smell of advertising success

Inside Retail

Since early 2020, like everyone, I’ve been online a lot more. I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Locally, the retail industry sustained substantial growth throughout the first pandemic affected year (2020-2021). Yes, you read that right.

article thumbnail

Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. It’s not just a new advertising approach.

Apparel 191
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Trivago fined $44.7 million for misleading travellers

Inside Retail

million in penalties by the Australian Federal Court for misleading consumers over hotel prices. The court found that in January 2020, the company deceived consumers through misleading misrepresentations of hotel room rates on its website and in television advertisements. .

Consumer 363
article thumbnail

Emma Sleep faces court over misleading prices

Inside Retail

Bedroom furniture supplier Emma Sleep and its subsidiaries are facing court proceedings for alleged misleading representations in the advertising of its products. Many of the retailer’s mattresses, bed frames, pillows and accessories were advertised online with a ‘strikethrough’ displaying a percentage discount.

article thumbnail

Strand fined for fake discount claims after NZ regulatory probe

Inside Retail

Trans-Tasman retailer Strand formerly known as Strandbags has been fined $780,000 (AU $709,246) in the Auckland District Court after being convicted of misleading consumers over discounts. Rawlings cautioned businesses that bargains offered should be genuine, unambiguous and not promoted in a way that “entices” consumers.

article thumbnail

The ‘silent majority’ have a beef with brands. Here’s why

Inside Retail

According to a report from Customology, dubbed The Unspoken Customer, many consumers do not trust brands or their communications, therefore overly enthusiastic customer campaigns could be detrimental to businesses. Consumer mistrust is frequently brought up by the use of unsuitable marketing content and frequent emailing.

article thumbnail

Lorna Jane fined $5 million for “predatory” anti-virus activewear marketing

Inside Retail

The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020. This type of conduct is particularly harmful where, as here, consumers cannot easily check or monitor the claims made.”. Lorna Jane thinks so.”.

Marketing 264