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4 Methods Guaranteed to Engage Esports Consumers  

Trade Show Booth Companies - Trade Group

In August 2018, a sports tournament was held in Vancouver’s Rogers Arena. The 2018 event set the record for the largest esports prize pool, beating out the previous holder, The International 2017. To put this year’s awards into perspective, here’s how they compare other 2018 sporting events: The 2018 U.S.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.

Consumer 130
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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. King has been on a 12-month rolling contract with Myer since 2018 and has decided to retire at the end of this financial year to return home to Florida to be with his family.

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Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products. Li-Ning had plenty of ambition though, and in 2018 it became the first Chinese sportswear brand to exhibit its collection at New York Fashion Week. After more than 30 years in business, that prospect may be dimming.

Consumer 130
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As more jewellery brands embrace lab-grown diamonds, some fear oversupply

Inside Retail

The downfall derived from months of lowered consumer demand, lowered average selling prices, and increased expenses. It wasn’t until the late 1980s that gem-quality, lab-grown diamonds became available on a commercial level to consumers. per cent of diamond engagement rings sold in the US in February were set with lab-grown diamonds.

Jewelry 246
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). The resilience of these brands is exemplified by their ability to withstand economic fluctuations and evolving consumer tastes.

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Why Oroton is bringing AR mirrors to Australian fashion

Inside Retail

The plan, according to Oroton’s chief executive Jenny Child is to inspire customers to come in-store to check out the technology, as well as invite passersby to engage with the mirrors. The AR displays, which come from fashion tech company Zero10, give customers the opportunity to virtually try on items from Oroton’s new collection.

Fashion 290