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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

More than ever, consumers are aware and conscious of these topics. Key events such as the Facebook/Cambridge Analytica scandal back in 2018, have been pivotal in opening the public’s eyes to the shady practices used by big tech to collect our private data.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). The resilience of these brands is exemplified by their ability to withstand economic fluctuations and evolving consumer tastes.

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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. MB & JH: Collaborate with other small businesses.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

The amount of natural resources consumed and waste produced is snowballing. And let’s not forget the power of consumers. These online, direct-to-consumer brands exploded in popularity during lockdowns, with Shein holding the title of the world’s most popular brand in 2020. billion in 2018. Cheap clothing at what cost?

Fashion 246
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.

Consumer 130
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Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products. Li-Ning felt that last October when widespread rage was vented on social media about the brand’s new winter coats, which bore too close a resemblance to Japanese military uniforms.

Consumer 130
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Analysis: Inside the greatness that lies behind the Supergreat beauty app

Inside Retail

It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. The Supergreat app launched in 2018. People engage more with video product reviews on social media than with text. ShopShare: Shoppable experts.