Burger King’s innovative strategy: viral menus and limited collectibles
Inside Retail
AUGUST 3, 2023
Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. It retailed for around $3, and many people took to TikTok to post videos of trying the new creation.
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