article thumbnail

Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. It retailed for around $3, and many people took to TikTok to post videos of trying the new creation.

Strategy 130
article thumbnail

Supermarket inquiry recommends laws against price gouging, land banking

Inside Retail

Other recommendations from the committee include making the Food and Grocery Code of Conduct mandatory, amending the Unit Pricing Code, and providing the Australian Competition and Consumer Commission with “sufficient funding” to regulate, investigate, enforce and prosecute competition policy matters.

Strategy 298
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets. “We

Contrast 251
article thumbnail

How to recruit and retain the retail industry’s top talent according to experts

Inside Retail

At the World Retail Congress in Paris, industry executives and experts weighed in on a panel to advise retailers on the best strategies to improve employee retention, create jobs that meet needs and ensure effective management. asked David Sinclair, a partner at OC&C Strategy Consultants in the retail and consumer sector.

Strategy 147
article thumbnail

Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.

Consumer 130
article thumbnail

“Our mission is to make retail fair”: Wolf & Badger CEO George Graham

Inside Retail

The UK-based online platform for independent and ethical brands Wolf & Badger opened its first bricks-and-mortar location in London in 2010, before adding stores in New York in 2017 and Los Angeles in 2022. GG: We increasingly see consumers looking to be more conscious in how they shop. Today, the US is its largest market.

Boutique 130
article thumbnail

Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.