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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. It retailed for around $3, and many people took to TikTok to post videos of trying the new creation.

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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets. “We

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Super Saturday predicted to be UK’s busiest in-store shopping day of Peak Trading, according to Sensormatic Solutions

Retail Focus

Just a quarter (27%) of UK consumers plan to head in-store on Black Friday (24 November) this year and less than a fifth (18%) intend to shop for deals online on Black Friday, according to Sensormatic Solutions’ latest research.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. And consumers can feel it. Creating cohesive customer experiences. Revolutionising loyalty programs.

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7 Ways to Improve Your Retail Operations

Parcel Pending

With a perfect storm of pent-up consumer demand , labor shortages, material scarcity, and choked ports of passage, retailers are rewriting the rules for success this holiday season. Although consumers are well aware of supply chain disruptions, they still expect their holiday gifts to arrive on time. 1 Diversify Your Suppliers. . #1

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An in-depth look into Aussie luxury brand Oroton’s major turnaround

Inside Retail

In 2017, iconic Australian brand Oroton fell into voluntary administration. Together, Sophie and I have looked at every possible way Oroton can become more accessible, available and relevant to both Australian and international consumers, which is a part of our near future growth strategy. We’ve had Covid-19 amongst this, too.

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