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“We see opportunity in changes”: BA&SH CEO on the evolving luxury market

Inside Retail

Grenade said the brand develops specific products for the Asian market to adapt to the culture by offering different cuts. “We We are also launching capsules dedicated to this market, such as for the Chinese New Year, and this year we will be launching a luxury range only available in Asia,” he added. BA&SH is a collective story.

Marketing 130
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4 Methods Guaranteed to Engage Esports Consumers  

Trade Show Booth Companies - Trade Group

The 2018 event set the record for the largest esports prize pool, beating out the previous holder, The International 2017. For brands, more is needed to reach the esports consumer. This group doesn’t want to be sold to; they want to be engaged. There are many ways that experiential marketing can be brought to esports.

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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Here, Alias Mae’s general manager Kendra Anastasiadis speaks to the evolution of the business, which she joined in 2017 as the customer service and wholesale manager, how it diversified into direct-to-consumer (DTC) e-commerce, and what is next for the business. We stand out because we know what we stand for… good quality shoes.

Marketing 178
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.

Consumer 130
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How to recruit and retain the retail industry’s top talent according to experts

Inside Retail

Because despite retail businesses having some of the best marketers in the world, attracting and retaining frontline staff has escalated into a crisis. “We asked David Sinclair, a partner at OC&C Strategy Consultants in the retail and consumer sector. The convenience retail industry averages a 36.5

Strategy 147
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). These brands, often unique or even unknown to the market, satisfied the desire for individuality. Chinese sportswear company Li-Ning.

Consumer 130