“We see opportunity in changes”: BA&SH CEO on the evolving luxury market
Inside Retail
MAY 28, 2024
Grenade said the brand develops specific products for the Asian market to adapt to the culture by offering different cuts. “We We are also launching capsules dedicated to this market, such as for the Chinese New Year, and this year we will be launching a luxury range only available in Asia,” he added. BA&SH is a collective story.
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